Performance-Based Marketing Specialist (Google Ads) @ Miniorange

Qualification: : Bachelors / Masters degree (Marketing) or equivalent experience.

• Develop, implement, and optimize Google Ads and LinkedIn Ads campaigns to achieve predefined performance objectives like lead generation, conversions, or sales.

• Conduct comprehensive keyword research, create compelling ad copies, and structure ad groups for targeted and effective advertising.

• Utilize data analytics and conversion tracking to measure and analyze campaign performance, making data-driven decisions to enhance ROI.

• Monitor campaign metrics regularly, adjusting bidding strategies, keywords, and ad placements for optimal performance.

• Collaborate with the creative team to develop compelling ad content and landing pages aligned with campaign objectives.

• Stay updated with industry trends and changes in the Google Ads and LinkedIn Ads platforms to implement innovative strategies.

• Proven experience in managing Google Ads and LinkedIn Ads campaigns, with a strong preference for demonstrated success in the B2B industry.

• Proficiency in data analysis tools and conversion tracking methodologies to interpret campaign performance metrics.

• Strong analytical skills to derive insights and optimize campaigns effectively.

• Proficiency in Google Analytics 4 (GA4) for tracking and analyzing website and campaign performance metrics.

• Experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite, etc.).

• Familiarity with A/B testing methodologies and a basic understanding of design principles for creating landing pages, display ads, and video creatives aligned with campaign objectives.

• Ability to collaborate effectively and communicate campaign objectives and results clearly.

• Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.

• Fluency in English.

• A constant stream of new things for you to learn. Were always expanding into new areas and exploring new ideas.

• A set of extraordinarily talented and dedicated peers.

• A stable, collaborative, and supportive work environment.

It will be the best in the industry and according to experience of the candidate and company norms.

To apply for this position, please email your resume to and simply mention in the subject as Performance-Based Marketing Specialist.