Harley Davidson BU
Pay BandM3 to M5
Role As the Lead- Dealer Marketing you will be part of the HDBU and will report to the Head- Marketing
The purpose of your role will be to strategize, plan, develop & monitor the in-market marketing initiatives for the H-D Brand to enhance and maintain consistency across the network. The incumbent will be responsible for the last mile moment of truth for the consumer as well being the custodian of the touch/feel and experience of the Harley-Davidson brand across all dealerships H-D motorcycles are retailed through.
Your key responsibilities will include, but not limited to:
The purpose of your role will be to strategize, plan, develop & monitor the in-market marketing initiatives for the H-D Brand to enhance and maintain consistency across the network. The incumbent will be responsible for the last mile moment of truth for the consumer as well being the custodian of the touch/feel and experience of the Harley-Davidson brand across all dealerships H-D motorcycles are retailed through.
Academic Qualification & Experience - MBA with core specialization in Marketing
- 10+ Years of experience in Retail Marketing/ Activation, Customer Retail Experience & Strategy development, people management
As the world s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.
About HeroHeadquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.
Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.
We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision Be the Future of Mobility , Hero MotoCorp plans to achieve its next 100 million sales by 2030.
We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp s eight green manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).
Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.
In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 its first EV in India and plans to launch the product in global markets.
We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp s Global Corporate Partner.
Read more about us.
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Recruitment assessments We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Job Segment: Marketing MBA, MBA, R&D, Marketing, Management, Research
Keyskills: sporting goods industry continuous improvement facilitation field hockey latin america dealer marketing applications electric vehicles channel management consumer behaviour negotiation skills resource allocation strategy development verbal communication dealership management marketing initiatives it m3 sop golf harley davidson
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd. ) is the world's largest manufacturer of two - wheelers, based in India. In 2001, the company achieved the coveted position of being the largest two- wheeler manufacturing company in India and also, the 'World No. 1'?? two- wheeler company in...