Marketing Head
- Export Genius
- 8 - 13 years
- Delhi, NCR
- 8 months ago
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Job Description
Job Summary
Were looking for an experienced and visionary Head of Marketing to drive global brand positioning, lead generation, and customer engagement for our B2B SaaS and data platforms. This role demands a digital-first leader with strong expertise in omnichannel marketing, international B2B strategy, and performance-driven execution.
Key Responsibilities
- Own and lead the go-to-market (GTM) strategy for all product verticalstrade, sanctions, funding, and contact data.
- Drive demand generation across SEO, SEM, paid ads, email, social, and ABM campaigns.
- Lead webinars, podcasts, and virtual events to boost thought leadership and engagement.
- Build and optimize omnichannel strategies with consistent branding across digital and offline channels.
- Execute high-impact email marketing, drip campaigns, and lifecycle automation.
- Lead and coordinate with digital marketing, content writing, and graphic design teams to deliver integrated marketing campaigns.
- Develop brand narratives that translate complex data products into compelling stories.
- Track and analyze KPI/ROI metrics across all campaigns and marketing functions.
- Collaborate cross-functionally with sales, product, and CS to align messaging and feedback loops.
- Oversee agency/vendor partnerships and manage internal content and creative resources.
- Stay current with global branding trends, Martech tools, and competitive moves.
Requirements
- Bachelors or Masters degree (Tier 1/Tier 2 college preferred) in Marketing, Business, or related fields.
- 8+ years in B2B SaaS or tech marketing, with international domain experience preferred.
- Proven expertise in digital marketing, content, branding, ABM, and performance marketing.
- Hands-on with HubSpot, Google Ads, SEMrush, LinkedIn Ads, GA4, and marketing automation.
- Strong track record in ROI/KPI management, funnel metrics, and team leadership.
- Exceptional storytelling and project execution skills.
- Experience with trade, sales, or financial intelligence platforms is a bonus.
Perks & Benefits
- High-performance-based incentives (monthly/quarterly)
- Comprehensive health insurance (family coverage included)
- Five-day work week promoting work-life balance
- Strategic leadership role with autonomy and impact
- Equal opportunity employer with an inclusive, growth-focused culture
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Head - MarketingEmployement Type: Full timeContact Details:
Company: Export GeniusLocation(s): Delhi, NCR
Keyskills: B2B Marketing Gtm Strategy Demand Generation webinar Marketing Strategy B2B SaaS Virtual Events Technology Marketing Podcast Email Marketing Campaigns KPI/ROI Go-to-market Strategy Account Based Marketing GA4
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Export Genius
Export Genius is a Market research company and helping those who are seeking trade information for export import business around the globe. We are an ISO Certified company based in New Delhi, India. We provide authentic global export import data and trade intelligence reports. Since 2011,...
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