Manager - Service Marketing
- Hexaware Technologies
- 10 - 15 years
- Mumbai
- 8 months ago
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Job Description
Role & responsibilities
Develop and implement strategic marketing plans for a specific business unit
Responsible for marketing budget plan and meeting organization goals
Responsible for running LeadGen initiatives for the BU including inside sales function for the unit
Utilize industry and organizational knowledge to develop and execute marketing ideas
Keeps up-to-date with marketing best practices
Identify marketing opportunities and develop success strategies to leverage them
Responsibilities include Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc.
Coordinate and review content creation & publishing of newsletters (internal or external), organizations website, and social media pages etc.
Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience
Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency
Create brand value by being a business driver and digital catalyst
Demonstrated ability in Thought Leadership initiatives
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Hexaware TechnologiesLocation(s): Mumbai
Keyskills: Service marketing Lead Generation Digital Marketing Campaign Management Vendor Management Social Media Marketing
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Hexaware BPS. is the wholly owned subsidiary of Hexaware Technologies Ltd. We are currently staffed at 4000+ people across Navi Mumbai (Mahape) Chennai, Nagpur US, Mexico and Russia. Hexaware BPS leverages on a strong technology legacy from its parent organization. With an amalgamation of passionate...
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