Job Description
About SmartReach.io We are building software to make sales teams more productive. Our first product, SmartReach.io, helps sales teams automate email outreach and follow-ups, so they can spend more time on finding prospects, converting those, and hitting their quotas. It's an exciting time to join our team. We are growing fast in the rapidly-growing sales automation category. We have an ambitious team, and we focus deeply on our team's productivity. SmartReach is currently in a high growth acceleration phase. We have a six day work week with flexible working hours and we only work remotely (permanent WFH) What youll do in this role Digital Marketing Specialist (Generalist Profile): We are looking for talent with the right mix of compassion, and data analytical skills, to get the job done. You will be responsible for managing All processes that improve relevant traffic and business revenue Acquiring new customers and turning them into loyal brand advocates Revive inactive. subscribers Increase conversion and manage activities that generate healthy lead pipeline Improvements to product and optimise customer journey funnel based on data Ensure that our various marketing agencies are achieving their deliverables Creation of datasets and reports You must be a self-starter and comfortable wearing multiple hats in a highly dynamic environment. You will report directly to the Head of Marketing. Where do we operate from and where are our customers based We're a fully-remote team. Our customers are spread all over the globe with a majority in the United States, United Kingdom, India and Europe. Yes, you would get exposure marketing to a global audience. Stuff that will help you land an offer Engaging conversationalist: enthusiastic and high energy, but also poised, confident, and extremely professional Knowledge of overall marketing tech, digital marketing, analytical and marketing tools is an added advantage At ease demonstrating product functionality; ability to provide a comprehensive overview of key business use cases Preferred but not mandatory: Master's or Bachelor's degree in Marketing, Business, or comparable education/experience. Aged between 23 to 27 years Ideal profile would have at least 1+ years of experience in working in marketing and/or experience working for a SaaS product or experience in sales or email marketing automation industry. Understanding of various marketing and sales touchpoints Excellent content creator and problem-solver If you don't have the above experience but can prove that you are an exceedingly fast learner who enjoys the details, that works too! Objective of this role Get a complete understanding of the complete product life cycle Increase website traffic from direct (organic), paid, referral, affiliate etc Get leads and improve conversion rates of landing pages and customer journey funnel. Reduce churn, increase ARPU and increase lifetime value Build a brand and pool of loyal customers What you'll do in this role Drive a portfolio of growth initiatives and new initiatives that you will jointly ideate and plan with the core team. These include CRO (Conversion Rate Optimization) initiatives, customer journey funnel improvements, copy & creation of webpages, A/B testing, partnerships, affiliate marketing, managing a new online community etc. Actively monitor our largest growth initiative, SEO content marketing. This will involve reviewing & approving high quality content created by our agencies. It will also involve managing the content on the website. Work closely with cross-functional teams like sales, support and product to establish best practices, playbooks, and KPIs to increase efficiencies and improve lead generation processes. Create ad copy for search engines, email campaigns, implement A/B tests, product documentation, create marketing videos, develop referral programs etc Work closely with our marketing agencies to ensure that deliverable with regards to SEM, SEO and other content marketing task are achieved Own reporting and analytics of companys growth and performance of specific growth initiatives Execute data-driven growth marketing strategy to drive user acquisition and activation across all paid, owned, and earned touch points. Curious about new tools and systems to continually improve our processes and get better results What are the perks of joining SmartReach Opportunity to work with an early stage technology company spearheading the next big disruption in the estimated USD 4.5 Bn sales enablement industry. Competitive salary and success linked incentives Exposure to growth marketing on a global scale Permanent Work from anywhere
Employement Category:
Employement Type: Full time
Industry: Others
Role Category: Market Research (MR)Product Marketing
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Specialist
Keyskills:
Digital Marketing
Data Analytics
Customer Acquisition
Lead Generation
Product Optimization
Content Creation
Problem Solving
Copywriting
Partnerships
Affiliate Marketing
Sales
Support
Activation
Process Improvement
Marketing Agencies
Dataset Creation
Engaging Conversationalist
Marketing Tech
Analytical Tools
Product Functionality
Marketing
Sales Touchpoints
CRO Conversion Rate Optimization
SEO Content Marketing
Product
Ad Copywriting
AB Testing
Product Documentation
Marketing Videos
Referral Programs
SEM Search Engine Marketing
SEO Search Engine Optimization
Reporting
Analytics
User Acquisition
Growth Marketing Strategy
Curiosity