Senior Martech Developer
- Srijan
- 5 - 7 years
- Noida, Gurugram
- 9 months ago
- Email to a friend
- Report this job
Job Description
We are looking for a highly skilled Braze Senior Developer to join our Marketing Services Engineering capability. This role involves implementing the Braze platform, integrating it with data sources, web and mobile applications, and activating multiple marketing use cases for different industries. The ideal candidate has hands-on experience with Braze, strong coding skills, expertise in SQL and data modelling, and a deep understanding of marketing automation, data integration, and omnichannel activation.
Key Responsibilities
- Braze Implementation & Configuration: Lead the setup and implementation of Braze, including segmentation, journey orchestration, personalization, and real-time event-based messaging.
- Data Integration: Connect Braze with various data sources, including CDPs, CRMs, cloud storage, and custom APIs to enable real-time and batch data processing.
- Web & Mobile Integration: Work with SDKs and APIs to integrate Braze with iOS, Android, and web applications for in-app messaging, push notifications, and behavioural tracking.
- Marketing Use Case Activation: Implement advanced marketing automation use cases, such as lifecycle campaigns, retargeting, personalized messaging, and transactional communications.
- Cross-Channel Campaign Execution: Enable omnichannel messaging across push, email, SMS, in-app messaging, and webhooks while optimizing deliverability and engagement.
- Performance Monitoring & Optimization: Monitor campaign performance, troubleshoot issues, and continuously optimize for scalability and efficiency.
- Coding & Development: Develop and maintain custom scripts, APIs, and data workflows to enhance marketing automation capabilities.
- SQL & Data Modelling: Design and optimize data structures, write complex SQL queries, and create data models for improved segmentation and analytics.
- Collaboration & Documentation: Work closely with marketing teams, data engineers, and developers to ensure seamless integrations, and document best practices, processes, and configurations.
Required Skills & Qualifications
- 5+ years of experience in implementing and managing the Braze platform.
- Strong expertise in Braze APIs, Canvas workflows, Liquid templating, and campaign automation .
- Hands-on experience integrating Braze with data platforms (CDPs, CRMs, Data Warehouses) and marketing ecosystems.
- Proficiency in working with Braze SDKs (iOS, Android, Web), REST APIs, and event-based triggers.
- Solid understanding of marketing automation strategies, segmentation, and personalization techniques.
- Strong coding skills with experience in JavaScript, Python, or other relevant languages.
- Advanced SQL skills, including writing complex queries, data transformation.
- Experience in data modelling and structuring data for efficient analysis and segmentation.
- Familiarity with cloud platforms (AWS, GCP, or Azure) and data pipelines is a plus.
- Strong problem-solving skills and the ability to work in a fast-paced, client-driven environment.
Preferred Qualifications
- Experience working across multiple industries (Retail, Fintech, Insurance, Healthcare, etc.) in marketing automation.
- Knowledge of additional database technologies and ETL tools.
- Braze Certified Developer or Architect Or relevant marketing automation developer credentials.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Software Development - OtherEmployement Type: Full timeContact Details:
Company: Srijan- A MaterialLocation(s): Noida, Gurugram+ View Contact
Keyskills: Coding Javascript SMS Data structures Healthcare Analytics SQL Android Python Salesforce
Fraud Alert to job seekers!
₹ Not Disclosed
Similar positions
Srijan
Srijan, A Material+ Company, is a global engineering firm that builds transformative digital paths to better futures for Fortune 500 enterprises to nonprofits all over the world. We bring advanced engineering capabilities and agile practices to some of the biggest names across FMCG, Aviation, Teleco...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in