Marketo Expert @ Puresoftware

Desired technical skills/knowledge

• Subject matter expert in Marketo technology and apply it to business processes for optimum use of the solution, Develop, deploy, optimize a range of landing pages and email campaigns.


• Strong experience in building campaigns with Marketo Automation tools, Knowledge of Marketo core concepts, Experience building programs, emails, workflows, and other integral marketing automation functions.


• Understanding of different types of reporting in Marketo, HTML/CSS/JS knowledge and web editing experience, use of all Email Marketing concepts and best practices, Hands-on Experience with programming and scripting languages, web services, relational database.


• Strong understanding and handson Expirience in Integration with other application like Salesforce cloud,legacy tools and other buy in solution through API, automated or manual mode, FTP etc.


• Experience on security like SSO, GDPR, etc.


• Knowledge of Devopps , Agile and other release models etc.


• Collaboration with Technical /functional team involving senior developers, cross teams, vendors/product resources.


• Prepare impact analysis documents, recommendations, executive briefings


• Organize and chair workshops with business users to refine requirements with quick POC s and propose/validate system implementation approaches


• Identify dependencies on external systems and manage them across other IT departments


• Produce key deliverables throughout the lifecycle of the project, for IT use as well as for business owners, such as solution proposals, user acceptance test plans, dependency matrices.


• Support Delivery Manager is various assigned tasks and end- to end ownership of assigned tasks.


• Strong communication and convincing skills for Business acumen.

Soft skills/knowledge

• Good written and verbal communication skills, fluent English


• Customer centric approach


• Problem solving and investigation capabilities


• Ability to work with aggressive schedules


• Ability to lead and motivate the team