Product Marketing Specialist @ Intellect Design Arena

As a Product Marketing Executive with a focus on the wealth management and capital markets sector, you'll play a pivotal role in shaping and executing our marketing strategies across APAC and the Middle East. You will drive the market adoption and success of our wealth management and capital markets products by understanding the markets, developing compelling marketing messaging and outreach initiatives, identifying insightful competitive intel, and working closely with sales and other cross-functional teams to meet or exceed our business goals for these regions.

Key Responsibilities:

• Develop and execute marketing strategies tailored to the wealth management and capital markets business, targeting key prospects across APAC, and the Middle East.
• Conduct in-depth market research to understand regional needs, market and product trends, and competitive landscapes, translating these insights into actionable marketing plans.
• Collaborate with product management, sales, and customer success teams to ensure a cohesive strategy and messaging across all touchpoints.
• Define and communicate clear product positioning, value propositions, and messaging that resonate with our B2B clientele in the wealth management sector.
• Create engaging marketing materials, including sales collateral, website content, and case studies, that highlight the unique benefits of our products.
• Position IntellectAI as thought leaders across key media organizations
• Identify, organize and ensure top visibility at industry leading events, customer and partner events.
• Launch and manage targeted marketing campaigns utilizing both digital and traditional channels to enhance product visibility, generate leads, and foster customer engagement.
• Develop strong relationships with key industry influencers and partners
• Continuously identify and implement process improvement and standardization opportunities

Qualifications:

• A minimum of 3 years of experience in product marketing within the B2B fintech industry.
• Demonstrated success in developing and implementing effective marketing strategies in B2B.
• Excellent communication skills, capable of crafting and delivering compelling messages.
• Ability to work effectively in a fast-paced, global team environment and manage multiple projects simultaneously.
• Strong project management skills