Performance Marketing Manager @ Tesloye Consultancy

Job Description

Performance Marketing Manger

Plan, develop, and execute comprehensive paid advertising strategies across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.

• Conduct thorough audience research to identify target demographics and interests, and continually refine ad targeting parameters.
• Create and manage budgets for paid advertising campaigns, ensuring maximum ROI.
• Develop and design compelling ad creatives, ad copy, and landing pages that resonate with the target audience.
• Monitor and analyze key performance metrics to optimize campaign performance, including CTR, CPC, CPA, and ROAS.
• A/B testing of ad campaigns to continuously improve ad creative, audience targeting, and campaign strategies.
• Stay updated on industry trends, emerging advertising platforms, and best practices to ensure a competitive edge.
• Collaborate with the marketing team to align paid advertising campaigns with overall marketing strategies and goals.
• Prepare and present regular reports on campaign performance to key stakeholders.

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Keyskills:   digital marketing marketing email marketing performance marketing