Team Lead/Assistant Manager, Field Marketing
- Cvent
- 6 - 8 years
- Noida, Gurugram
- 9 months ago
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Job Description
- Cvent is looking for a Team Lead to help plan and execute marketing campaigns for Europe region for our MICE and transient technology solutions for hotels and destinations
- You will report to the marketing manager in India and work closely with UK and US counterparts
- The ideal candidate will have a good understanding of integrated, multi-channel marketing programmes across the entire customer journey, ideally in B2B marketing, in the technology sector or the hospitality industry
- The candidate should be both creative and analytical, able to integrate cutting-edge marketing automation and digital marketing techniques with physical, virtual and hybrid events and corporate communications
- In This Role, You Will: Develop optimized, targeted and dynamic marketing campaigns to build brand awareness, solicit prospect interest and generate demand for Cvent solutions for hotels, venues and destinations
- Generate leads for our sales team to achieve sales bookings targets
- Build and maintain relationships with strategic marketing partners in the Europe region
- Curate content for the marketing campaign to support local campaign needs
- Plan and execute online demos/webinars and promote them in the region through various channels (email, paid social, generic social, etc)
- Work effectively across creative, content, digital, social, martech and operations teams across multiple regions to achieve goals
- Manage, measure, track, and report on metrics to evaluate campaign results and effectiveness across the mix
- 6-8 years of experience in marketing Excellent written and verbal communication skills Creative thinker, team player, detail-oriented, organised, self-motivated and effective communicator Strong knowledge of online & digital marketing techniques for inbound marketing, of developing outbound e-marketing nurture campaigns
- An understanding of the hospitality industry
- Experience executing B2B campaigns across Europe
- Experience of working in a multi-national, matrixed organisation to develop marketing campaigns in partnership with multiple sales & marketing teams in remote locations
- Experience of integrated marketing communications and creating campaigns which are executed across the mix
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: CventLocation(s): Noida, Gurugram
Keyskills: Hospitality Outbound Integrated marketing Field marketing Analytical Brand awareness MICE Digital marketing Event marketing marketing automation
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