Head - Brand Marketing - Internet/Online @ Roots Recruitment

Job Description

You will lead entire Brand & Marketing charters by way of strategizing, implementing, and managing transformational initiatives that contribute to the growth of all things Brand and Marketing. Broad charters are marked below for ready reference: Digital Assets Marketing: - Develop and execute comprehensive digital assets marketing strategies, including virtual goods, to engage and monetize user base. - Lead the strategic planning & development of a diverse range of digital assets within platform. - Lead strategic integration and shape our product roadmap to integrate digital assets seamlessly into our virtual world. Influencer Marketing: - Identify, onboard, and manage partnerships with influencers and thought leaders in the blockchain and immersive technology space. - Define & execute transformative influencer marketing campaigns to amplify our brand reach and credibility. - Monitor and analyse the impact of influencer partnerships on our user engagement and growth. Content. Marketing: - Develop and execute content marketing strategies that resonate with our target audience. - Oversee the creation of high-quality content, including blogs, videos, webinars, and social media campaigns. - Set standards and establish thought leadership in the blockchain and immersive technology sectors through our content as subject matter expertise. Brand Launch: - Lead the development and execution of a comprehensive brand launch strategy. - Define our brand identity, positioning, and messaging to create a strong market presence. - Ensure a consistent brand experience across all touchpoints and ensure our brand as industry authority. Experience Charters: - Build culture of exceptional user experiences in Org and also within our virtual world. - Develop & collaborate for UX vision, user journey maps and experience charters to enhance user satisfaction and retention. - Continuously iterate on experiences based on user feedback and data analytics. Strategic Alliances: - Identify and cultivate high impact strategic partnerships and alliances with industry leaders, technology providers, and other stakeholders. - Collaborate on co-marketing initiatives and mutually beneficial projects. - Leverage alliances to expand our platform reach and capabilities. Profile Expectations: - Master's degree in Marketing/ Business - 10+ years of progressive experience across portfolios, preferably new tech. - Hands-on experience in developing, implementing marketing strategies, expansion interventions; brand growth across multiple geographies. - Analytical mindset with the ability to gather and interpret market & customer data. - Strong understanding of technology products, market research & consumer behaviour - User centricity, UX/UI sensibilities, implement customer engagement systems and processes. - Excellent interpersonal, communication, and presentation skills

Employement Category:

Employement Type: Full time
Industry: IT Services & Consulting
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Head - Brand Marketing - Internet/Online

+ View Contact

Keyskills:   Influencer Marketing Content Marketing Brand Launch User Experience Strategic Alliances Market Research Consumer Behaviour Customer Engagement Interpersonal Skills Communication Skills Presentation Skills Digital Assets Marketing Marketing Strategies Brand Growth User Centricity UXUI Sensibilities