Senior Associate, Marketing Operations
- Cvent
- 2 - 3 years
- Noida, Gurugram
- 8 months ago
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Job Description
- Overview: Cvent s Global Demand Center (GDC) team is seeking a modern marketer to join the team as Senior Associate
- As senior associate in marketing operations, you will ensure the successful implementation and documentation of our marketing processes that drive the marketing campaign execution framework
- In this role, you will work together with product owners, developers across various functions including demand gen, product marketing, digital marketing, creative, web marketing, email marketing, database marketing & etc, located worldwide, to bring processes and marketing programs to life
- Your success relies on your ability to engage with stakeholders to manage marketing programs, implement process change, document processes, manage multiple projects simultaneously, and effectively communicate the progress across the marketing team
- You will play a crucial role in driving the development of marketing programs (as a product) in the capacity of a scrum master through resolving impediments
In This Role, You Will:
- Drive the execution of marketing programs in Agile as a scrum master through blocker resolution & agile coaching
- Develop and optimize the execution processes for end-to-end marketing campaigns, focusing on scalability and operational efficiencies
- Build and optimize project plans & automation in the project management tool used by the marketing team for marketing campaigns - Wrike
- Collaborate with cross-functional teams, including marketing, sales, and creative teams, to understand their requirements and optimize the tools capabilities to support efficient campaign execution, day to day work of these teams or bigger roadmap initiatives
- Build scalable capabilities and workflows that enhance marketing effectiveness, execution, and overall operational efficiency
- Identify and implement process improvements to streamline campaign execution, reduce bottlenecks, and increase productivity
- Stay up-to-date with industry trends, best practices, and emerging technologies in marketing operations and project management
- Foster a culture of continuous improvement, operational excellence, and project management best practices within the marketing team
Heres What You Need:
- Bachelors degree in marketing, business, or a related field
- 2-3 years of experience in marketing operations/campaign management Strong understanding of Agile and end-to-end marketing campaign management
- Agile certification is a plus
- Proficiency with project management tools such as Wrike and Trello
- Strong project management skills and experience utilizing project management methodologies and tools (eg, Agile, Scrum, Kanban, Wrike, Trello, Asana)
- Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights, advance excel is a must
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams globally
- Ability to work in a fast-paced environment and manage multiple priorities simultaneously
- Detail-oriented with a focus on delivering high-quality work
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Corporate CommunicationRole: Analyst RelationsEmployement Type: Full timeContact Details:
Company: CventLocation(s): Noida, Gurugram
Keyskills: Automation Database marketing Operational excellence Campaign management Email marketing Analytical Marketing operations Digital marketing Continuous improvement Product marketing
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