ATL,/TL Audience Management
- Cvent
- 5 - 8 years
- Noida, Gurugram
- 9 months ago
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Job Description
In This Role, You Will:
- Audience Segmentation and the Ideal Customer Profile Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads
- Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns
- Audience First Strategy, Consultation, & Usage Enable marketing campaign owners to personalize their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journeys
- Ensure communication with key decision-makers within target organizations
- Use data, insights and AI to improve the performance of our campaigns to our target Audiences
- Audience Data Enablement & Governance Ensure target contact lists are consistent, accurate, and compliant across marketing systems
- Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns
- Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally
Heres What You Need:
- 5-8 years of experience in marketing data operations, marketing analytics, or a related role
- Familiarity with audiences, segmentation, and marketing-owned communications strategy Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights
- Knowledge of digital marketing channels and tactics Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines
- Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising ManagementEmployement Type: Full timeContact Details:
Company: CventLocation(s): Noida, Gurugram
Keyskills: Direct sales Hospitality Data analysis Project management Atl MICE Digital marketing Event marketing Product marketing Salesforce
Cvent
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 5...
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