Team Lead, Field Marketing
- Cvent
- 5 - 6 years
- Noida, Gurugram
- 9 months ago
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Job Description
- Cvent is seeking a Team Lead, Field Marketing to drive and execute marketing campaigns for the APAC region, promoting our Hospitality Cloud solutions for hotels and destinations
- In this role, you will collaborate with regional and global marketing teams, working closely with the regional sales counterparts to land effective marketing programs in the region
- The ideal candidate will have B2B marketing experience in the technology or hospitality sector, with a strong track record in multi-channel marketing, campaign execution, and lead generation
- You should be creative, data-driven, and skilled in using marketing automation platforms, digital channels, and event marketing strategies to support business growth
In This Role, You Will:
- Campaign Strategy & Execution: Plan and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for Cvent s Hospitality Cloud in APAC
- Localize and adapt global campaigns to fit regional market needs and preferences
- Collaborate with sales teams to optimize the lead handoff process and support conversion goals
- Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences
- Plan and promote webinars, online demos, and virtual events through relevant marketing channels
- Support physical events and trade shows by creating marketing collaterals and driving attendance
- Collaborate with industry partners to run joint campaigns in the region
- Collaboration & Stakeholder Management: Work closely with sales teams to ensure seamless lead follow-up and pipeline acceleration
- Collaborate with global marketing teams to align strategies, share insights, and adopt best practices
- Manage relationships with third-party vendors and agencies to enhance campaign execution
- Metrics & Reporting: Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and ROI
Heres What You Need:
- 5-6 years of experience in B2B marketing, ideally in technology or the hospitality industry
- Proven expertise in campaign management, lead generation, and digital marketing
- Experience with marketing automation platforms (eg, Marketo, HubSpot) and CRM systems (eg, Salesforce)
- strong content marketing skills, including email marketing, landing page optimization, and sales collateral creation
- Excellent stakeholder management skills, with the ability to collaborate with cross-functional and remote teams
- Exceptional written and verbal communication skills to optimize campaign content
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Proficiency in MS Office Suite (Excel, Outlook, Word, PowerPoint)
- Preferred Qualifications: Experience in travel, travel technology, or hospitality marketing
- Familiarity with APAC market trends and customer preferences
- Experience running partner marketing campaigns in collaboration with external organizations
- Experience in B2B Account-based marketing/Enterprise marketing would be an added advantage
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: CventLocation(s): Noida, Gurugram
Keyskills: Global marketing Hospitality Email marketing Campaign management Field marketing Brand awareness MICE Digital marketing Event marketing CRM
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