Manager, Social Media & Brand Engagement
- Cvent
- 10 - 13 years
- Noida, Gurugram
- 9 months ago
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Job Description
What you will be doing:
- Own the development and execution of Cvents social marketing strategy, championing the impact of social marketing across the organization.
- Define goals and build the processes and partnerships to ensure we have the right tracking, measurement and listening in place to deliver both high online engagement and broad business impact.
- Oversee the creation, curation, and management of all published content (images, video, written) across various Cvent-owned social media platforms.
- Drive reporting and learning through clear numbers-driven narratives to key partners, including the senior executive team.
- Establish and nurture relationships with executives and internal influencers and create ongoing education programs to enhance brand recall and credibility.
- Help lead a global employee advocacy program, encouraging, educating and enabling employees to share thought leadership content and engage on social media to grow Cvents SOV and brand visibility.
- Define content and editorial strategy in partnership with key marketing leaders.
- Collaborate with cross-functional teams across marketing to ensure cohesive messaging and alignment with broader business objectives.
- Manage creative relationships and work to establish
- Manage social-related MarTech relationships and contracts, ensuring broad adoption/effective use
of each platform.
- Support other online engagement opportunities (such as review sites, recruiting platforms, etc) as business needs require.
- Stay up to date on the latest social media trends, tools, and best practices, and apply this knowledge to enhance the company's social media presence and internal team efficiency.
- Work with marketing leaders to determine appropriate social strategies for all acquired companies and manage effective execution.
What you will need for this position:
- At least 10 years of experience in social marketing, preferably at iconic global consumer brands and/or two-sided marketplaces. Some experience in both paid and organic social marketing roles is a plus. Both B2B and B2C experience is preferred.
- At least 5 years of people management experience and a strong track record of broad stakeholder management across all levels within an organization and with external partners.
- Need India-specific educational requirement guidance.
- Proven track record developing a global brand social strategy that drives engagement and business results.
- Proven track record garnering executive buy-in and building a strong internal influencer and employee advocacy strategy.
- Strong understanding of how organic social media operates as part of the customer journey, brand awareness, and overall marketing strategy.
- A deep understanding of brand awareness, SOV and social metrics, and an ability to connect them back to business impact.
- Strong analytical skills and the ability to leverage data to construct compelling narratives to influence leaders across an organization.
- A champion of creative excellence through expert brief writing, insights uncovering, and trend-finding skills.
- Exceptional written and verbal communication skills.
- Creative thinker with a passion for storytelling and innovation.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- A strong understanding of paid and organic social best practices, platform and channel insights, social listening and reporting.
- Ability to illustrate innovative techniques and processes, including the use of AI, to increase efficiency and productivity.
Perks and benefits
1. Hybrid Work Model
2. Meals provided by the organization
3. Cab facility provided by the organization as per the policy.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: CventLocation(s): Noida, Gurugram
Keyskills: Social Marketing Brand Visibility Social Media Marketing Content Strategy Online Branding Social Media Social Media Campaigns Influencer Marketing
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