SEO And Digital Marketing Specialist @ Infor

• SEO and Digital Marketing Strategy: Lead the development and implementation of comprehensive SEO and digital marketing strategies that drive organic traffic growth and improve search engine rankings.

• Keyword Research: Conduct in-depth keyword research to identify high-value opportunities and trends within our clients industries.

• On-Page Optimization: Optimize website content, meta tags, and other on-page elements to enhance organic search visibility.

• Technical SEO: Identify and resolve technical SEO issues, including site speed, mobile optimization, and crawlability.

• Content Strategy: Collaborate with content creators to develop and execute content strategies that align with SEO and digital marketing goals.

• Link Building: Build high-quality backlinks through outreach, partnerships, and content marketing.

• Paid Advertising: Oversee and optimize paid advertising campaigns on platforms such as Google Ads and social media to maximize ROI.

• Social Media Marketing: Develop and execute social media strategies to enhance brand visibility and engage with the target audience.

• Email Marketing: Create and manage email marketing campaigns to nurture leads and drive conversions.

• Performance Analysis: Regularly monitor, analyze, and report on SEO and digital marketing performance using tools such as Google Analytics, Google Search Console, and SEO software.

• Client Collaboration: Maintain effective communication with clients, provide strategic recommendations, and ensure client satisfaction.

• Stay Current: Stay updated with industry trends, search engine algorithms, and emerging digital marketing techniques.

• achelors degree/Certification in Marketing, Business, or a related field.

• Proven experience in SEO, digital marketing, and a portfolio of successful campaigns.

• Familiarity with SEO tools like Moz, SEMrush, Ahrefs, and Google Analytics.

• In-depth knowledge of search engine algorithms and ranking factors.

• Proficiency in content management systems (e.g., WordPress) and email marketing platforms.

• Strong analytical skills and the ability to interpret data and derive actionable insights.

• Excellent communication and project management skills.

• Self-motivated, results-driven, and able to work both independently and in a team.

• Google Ads and social media advertising experience is a plus.

Any graduate / With certification