Work with developers, marketers, and data analysts to define tracking requirements.
Maintain comprehensive documentation of tracking implementations, variable usage, and data flows.
Develop and implement Adobe Analytics tracking using JavaScript, Adobe Launch, or custom tag management solutions.
Manage Multi Adobe Report suites for multiple projects. Includes variable creation, classification, managing processing rules.
Ensure accurate data collection by handling cross-domain tracking, link tracking, form tracking, and Media tracking.
Implement custom JavaScript solutions where necessary for advanced tracking needs.
Validate tracking implementations through network requests (e.g., using browser dev tools, Charles proxy, Adobe Debugger).
Debug issues related to incorrect or missing analytics data.
Preferred candidate profile
Minimum 2-3 years of experience in Adobe Tag Manager (Adobe Launch) and Adobe Analytics.
Bachelors degree in computer science, Information Systems, or a related field (or equivalent practical experience).
Adobe Analytics Certification (Developer or Master).
Web SDK migration.
Experience on other analytics platform like Mix-panel, Google analytics.
Standard analytics tracking on Websites, on mobile (good to have).
Experience on Heartbeat Media analytics tracking.
Adobe Analytics Report suite management.
Proficient in JavaScript.
Debugging tools- Adobe debugger, Charles.
Job Classification
Industry: Software Product Functional Area / Department: Engineering - Software & QA Role Category: Software Development Role: Data Engineer Employement Type: Full time