Senior Digital Marketing Specialist @ Zysk Technologies

About our team

At Zysk Technologies Private Limited, were more than just a web development company - were a family of creative individuals driven by a shared passion for innovation and problem-solving. We are bold, agile, and client-centric, dedicated to delivering cutting-edge solutions that meet our clients unique needs. Our diverse team, most of whom are in their first job, thrives on creativity, collaboration, and continuous learning. If you have a pioneering spirit, a hunger for knowledge, and a desire to make your mark in the tech world, Zysk is the place for you!

About the Role

As a Senior Digital Marketing Specialist, you will play a critical role in driving marketing strategies for our services. You will be responsible for managing end-to-end marketing campaigns, conducting market research, executing performance marketing initiatives, and ensuring effective communication with stakeholders.

What you will do

Strategic Thinking Market Research

Conduct thorough market research using tools like SEMrush, Surfer SEO, and surveys to understand industry trends, customer behavior, and competitor strategies.

Develop data-driven marketing strategies to reach target audiences effectively.

Continuously assess and refine campaign strategies based on performance data and customer feedback.

Creative Content Development

Create engaging, persuasive content for marketing channels, including social media, email campaigns, and websites.

Direct the creative process for marketing collateral, ensuring consistent and impactful messaging across all channels.

Develop tailored copy for digital platforms (websites, social media, email) and offline materials (brochures, print ads).

Performance Marketing

Plan, execute, and manage performance marketing campaigns across platforms like Google Ads, Meta (Facebook and Instagram), and LinkedIn Ads to drive conversions and revenue.

Optimize ad spend by analyzing campaign performance metrics such as CPC and ROAS.

Utilize advanced targeting techniques, such as audience segmentation and remarketing, to maximize campaign effectiveness.

Digital Marketing Social Media Engagement

Manage SEO strategies to improve website visibility and drive organic traffic.

Monitor and analyze social media metrics to enhance online presence and community engagement.

Develop strategies to improve email marketing campaigns and increase subscriber retention rates.

Communication Leadership

Lead communication efforts with internal and external stakeholders to ensure clear messaging and alignment with business goals.

Foster collaboration across creative, design, development, and sales teams to meet project objectives and deadlines.

Mentor junior team members and provide guidance on marketing best practices.

Data-Driven Decision-Making

Implement A/B testing to optimize campaign elements such as creatives, copy, and targeting strategies.

Analyze data insights to refine customer journey mapping and improve engagement and conversion rates.

Regularly report on KPIs and campaign performance to stakeholders.

Customer Focus Personalization

Gather and integrate customer feedback to address pain points and preferences in marketing strategies.

Design personalized campaigns that resonate with target audiences, focusing on delivering exceptional customer experiences.

Tech-Savvy Adaptability

Leverage CRM tools and marketing automation platforms to streamline workflows and improve efficiency.

Stay updated with emerging digital trends and adapt strategies to remain competitive.

Attention to Detail

Ensure marketing materials are executed to the highest quality, adhering to brand guidelines.

Review content and designs meticulously to maintain consistency and accuracy.

What you ll need

5-7 years in digital marketing with a focus on performance marketing and SEO.

Strong project management skills with experience managing multiple campaigns simultaneously.

Expertise in performance marketing tools (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.) and analytics platforms (Google Analytics).

Proven ability to optimize campaigns for metrics like ROAS, CPC, etc.

Proficient in market research, brand strategy, and campaign planning.

Creative mindset with experience in content creation, copywriting, and creative direction.

Strong skills in SEO, social media management, and email marketing.

Excellent communication and negotiation skills to engage and influence stakeholders effectively.

Data-driven approach with experience in tracking KPIs, conducting A/B testing, and utilizing insights for optimization.

Familiarity with CRM tools, marketing automation platforms, and project management software.

Salary

Competitive and commensurate with experience.

We believe in the value of hard work, and we are committed to recognizing and rewarding our employees efforts. Regular performance reviews and opportunities for professional growth are part of our commitment to our team.

Location

Vijayanagar, Bangalore, India

Employment Type

Full-time

Work Arrangement

On-site (no work from home)

Zysk Technologies Private Limited is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.