Lead tech strategy solutions engagements across multi-functional workstreams; data management platform (DMP - AAM) or customer data platform (RT-CDP), offline data onboarding, analytics, and digital media campaigns.
Gain an in-depth knowledge of client s advertising platform and architecture needs, online business model, and online marketing strategy
Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/ or technical requirements
Work with the internal teams and client stakeholders to develop solutions/use cases to meet client s unique requirements, which include combinations of data, technology, partners, data integrations and analytics.
Design customized solutions and technical tag implementation strategies
Generate customized code and assist with its implementation and deployment
Support client s developers and third parties throughout the implementation and integration processes
Validate and debug implementation and follow through on issues until resolved
Advice key stakeholders and drive client success based on clients most important business drivers
Produce reporting and content aligned to clients digital advertising KPIs and facilitate the reporting and analysis activities with client resources
Interact frequently with clients via phone, email, and/or in-person including interaction with marketers, analysts, web developers, and C-level executives
Communicate confidently and pro-actively with customers throughout the project lifecycle
Manage multiple client engagements simultaneously
Manage customer expectations appropriately and keep projects on schedule and within scope
Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
Work to educate clients on the best practices in relation to their specific industry and key business requirements
Keep accurate daily records of client billable time
Some technical writing and PowerPoint presentation creation
Some manipulation and usage of DSPs information and knowledge of integration points
What you need to succeed
5+ years experience working in digital advertising technology or media strategy, analytics or digital agency or equivalent years of experience within the digital arm of a consulting.
Ability to work with large data files onboarding, use of FTP/S3 clients
Ability to use debugging tools like Charles, Postman, and similar tools.
Strong understanding of Tag management tools.
API knowledge to setup non expiry Query Service Credentials for BI Connections
Understanding of ADF s, most used Spark SQL functions like arrays, Date and Struct
Passion for the internet domain and use of technology to solve business problems
Solid understanding of general business models, concepts, and strategies
Solid understanding of data reporting and digital advertising best practices
Must be self-motivated, responsive, professional, and dedicated to customer success
Possess an innovative, problem-solving, and solutions-oriented mindset
Exceptional organizational, presentation, and communication skills - both verbal and written
Demonstrated ability to learn quickly, be a team player, and manage change effectively
Extensive knowledge of Microsoft Office
Bachelor s degree or equivalent work experience
Some travel required
Special consideration given for:
Experience with advanced capabilities of one or more data management platforms (DMPs); such as Adobe Audience Manager, Oracle/BlueKai, Turn, Salesforce/Krux, etc.
Experience with advanced capabilities of one or more customer data platforms (CDPs); such as Adobe Experience Platform, Tealium, mParticle, Segment etc.
Website optimization consulting experience
Web development experience
ERP, SaaS, or other software implementation experience
Deep vertical industry experience (e.g., retail, media, financial services, high tech, etc.)
Master s degree in business or other related advanced education
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: ConsultingRole Category: Management ConsultingRole: Associate / ConsultantEmployement Type: Full time