Campaign Planner / Mgr 1
- Adobe
- 2 - 3 years
- Noida, Gurugram
- 8 months ago
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Job Description
An Ad-Ops Specialist is responsible to setup campaigns and programmatic deals on Adobes DSP platform for new and current launches. You will ensure all the creative tags and trackers are assigned for reporting requirements. You will run reports to measure campaign s performance and carve out call outs for optimizations and next steps.
What you'll Do
- Executes day to day production tasks (Campaign set up, launch, tracking & optimization)
- Completes QA and all production procedures accurately
- Assists Campaign Managers in running advertiser campaigns on our DSP
- Runs general & custom reports through backend DB systems for Campaign and QA requirements
- Analyzes performance metrics and optimizes campaigns as needed
- Identifies trends in data for call outs and to identify anomalies
- Runs campaign calendar, trafficking assets and related pre/post-launch processes
- Chip into company initiatives, processes and rollouts
Technical Skills
- Basic understanding of JavaScript, i-Frame, HTML or HTML 5.
- Understanding of set up & QA process, pixel tracking via console or third-party software.
- Experience with DSP, Ad Exchange, Analytics and DMP/CDP technologies.
- Proficient in different ad servers (DFA/DCM, Mediamath, TTD, Amazon DSP)
- Proven understanding of Excel (eg pivot tables, pivot charts, sumifs, vlookups, etc) and PowerPoint.
Digital Marketing Skills
- Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks & exchanges; familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus.
- Interact with account managers, engineers, and partners on various ops projects and work in partnership with internal and onshore teams to execute display, video and audio campaigns.
- Understanding of trafficking queue, build grid, delivery timelines and reporting cycles from Ad operations context.
- Responsible for detailed campaign execution, along with quality assurance, during the pre-launch stage, to ensure successful onboarding of advertisers.
Business Skills
- Understanding of collaboration tools such as Jira and Zendesk ticketing systems.
- Comfortable collaborating using a variety of communication methods such as email and chat across time zone.
- Ability to prioritize multiple projects and advertisers simultaneously.
- Shown ability to learn quickly, be a teammate, and lead change optimally.
- Motivated self-starter capable of taking initiative and handling tough situations
- Basic project management and excellent communication skills
- 2-3 years of relevant work experience
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: AdobeLocation(s): Noida, Gurugram+ View Contact
Keyskills: DSP Backend Ticketing Display advertising Manager Quality Assurance Project management Javascript Adobe Digital marketing Analytics
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