Associate Account Manager
- Adobe
- 5 - 8 years
- Noida, Gurugram
- 8 months ago
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Job Description
- Strategize plan daily production tasks (campaign set up, launch, tracking optimization)
- Identifies trends in data to drive optimization strategies
- Runs campaign calendar, performance strategic business reviews, and contractual discussions with clients
- The primary point of contact for clients and internal teams on all aspects and channels of the Ad Cloud, and on the wider programmatic industry including competitive landscape and positioning
- Understand, evangelize, and apply Ad Cloud sales plays and use cases, especially related to Adobe Analytics and Adobe Audience Manager, Support integration efforts where applicable
- Work with regional Client Partners to develop efficient prioritization plans
- Accountable for meeting/exceeding client needs, issues management and resolution, and customer concern
- Able to independently drive medium to large projects/initiatives from inception through completion
- Executes day to day production tasks (campaign set up, launch, tracking optimization)
- Completes QA and all production procedures accurately
- Analyzes performance metrics and proactively optimizes campaigns to increase performance
- Identifies trends in data to drive optimization strategies
- Manages campaign calendar, trafficking assets, screenshots, billing, and related pre/post launch processes
- Contribute to company initiatives, processes, and rollouts
- Business Reporting
What youll need to be successful:
Technical Skills
- Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to ):
- VLOOKUP s , basic formulas like sum, sum if , if error , etc.
- Pivot Tables and Graphs
- Macros
- Intermediate/Advanced Microsoft Presentation and ability to create new infographics to create/present business/performance reviews
Digital Marketing Skills
- Strong understanding of the Search Advertising Ecosystem; experience working on Ad networks ( AdWords /Bing/ Yahoo)
- Set up Search campaigns via Adobe s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
- Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
- Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.
- Build out, analyse , and constantly improve performance on campaigns through optimizing campaign structure, bid budget optimization.
- Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
- Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
- Should have experience in strategizing and defining the best practices for Search advertising campaigns and solid understanding of user retargeting and third-party tags.
Business Skills
- Demonstrated ability to learn quickly, be a team player, and manage change effectively.
- Experience presenting in front of groups.
- Solid understanding of general business models, concepts, and strategies
- Motivated self-starter capable of taking initiative and negotiating tough situations
- Basic project management and excellent communication skills
- 5 -8 years of relevant work experience
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Corporate CommunicationRole: Channel Partner / Client RelationsEmployement Type: Full timeContact Details:
Company: AdobeLocation(s): Noida, Gurugram+ View Contact
Keyskills: Manager Quality Assurance Project management VLOOKUP Billing Account management Troubleshooting microsoft Adobe Macros Monitoring
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