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Cbs-bmc-brand And Marketing-marketing Automation-supervising Associate @ EY

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EY  Cbs-bmc-brand And Marketing-marketing Automation-supervising Associate

Job Description

We are looking for a skilled Marketing Automation Expert with 8 to 13 years of experience to join our team in Bengaluru. The ideal candidate will have a strong background in managing projects and adhering to processes, with hands-on experience in lead lifecycle, nurturing, and email marketing best practices.### Roles and Responsibility
  • Manage projects and adhere to processes and methodical approach.
  • Showcase agility and proactivity in working with stakeholders and engage in solution-driven conversations.
  • Execute tactical campaigns across various channels.
  • Coordinate subject matter expertise in Marketing Automation, Digital Marketing, and Marketo platform usage.
  • Liaise with internal and external stakeholders to ensure complete briefing for campaign execution.
  • Support process improvements and educate users on campaign best practices.
  • Define and document functional and technical requirements for executing automated campaigns.
  • Act as a brand champion, ensuring compliance of all external campaigns and online content with the firms brand and business strategy.
  • Work towards organizational objectives alongside stakeholders' projects.### Job Requirements
  • Minimum 8 years of experience in Digital/email marketing Strategic, coordination support role.
  • Strong project coordination skills, including managing internal stakeholder expectations and multiple campaigns.
  • Detail-oriented, organized self-starter who can work well within a team and excel in a fast-paced corporate environment.
  • Ability to review processes and suggest efficiencies and optimization.
  • Exceptional communication skills both written and verbal and comfortable presenting to virtual teams.
  • Advanced proficiency with Microsoft Office suite, especially Excel and Microsoft SharePoint.
  • Familiarity with complex, multi-national organizations is highly preferred.
  • Ability to translate business needs into technical solutions in MA platform.
  • Adherence to data integrity rules (such as GDPR, CANSPAM) is a must.
  • Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
  • Strong interest in data management and analytics.
  • Storytelling and consulting skills.
  • Attention to detail.
  • Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.
  • Adobe Marketo Engage Expert Certification is plus.
  • Experience with marketing automation platforms, preferably in Adobe Marketo Engage.
  • Familiarity with the latest marketing trends, tools, and best practices, including marketing automation concepts such as lead generation, customer journey, lead nurturing, strategies, and industry standards.
  • Awareness of Marketo API to coordinate between technical teams.
  • Proven strong interpersonal skills with an analytical mindset and problem-solving capability.
  • Familiarity with Agile planning and Agile project management skills.
  • Knowledge of Microsoft Office suite, especially Excel, PowerPoint, and Microsoft SharePoint.
  • Functional knowledge of AEM will be an added advantage for this role.

    • Job Classification

    Industry: Banking
    Functional Area / Department: Marketing & Communication
    Role Category: Marketing
    Role: Creative Marketing
    Employement Type: Full time

    Contact Details:

    Company: EY
    Location(s): Kochi

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    Keyskills:   Agile Agile Project Management Capital Markets Lead Generation Project Management Marketing Automation Compliance Digital Marketing Email Marketing Marketing Automation Platforms GDPR Marketing

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    Sierra-Cedar specializes in meeting sophisticated clients\' enterprise information technology needs in higher education, public sector, healthcare, and commercial markets. We are a trusted and reliable service provider capable of supporting our clients¢€™ mission-critical core applica...

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