Assist in the formulation of strategies to build a lasting digital connection with consumers
Launch optimized online AdWords through Google AdWords through Google AdWords, Facebook etc., to increase company and brand awareness
Collaborate with designs to improve user experience
Measure performance of digital Marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends etc.)
Acquire insight in online marketing trends and keep strategies up- to date
Ability to manage PPC, CPA, CPM
Set-up and optimize Ad-word campaigns
To test campaigns with A/B multivariate experiments
Prepare accurate reports on our marketing campaigns overall performance, using tools such as google analytics
Oversee and manage digital content, creatives influencers, contests and giveaways
Desired Candidate Profile / Eligibility:-
1) Minimum of 4 years experience in Digital Marketing in with B2C companies (mandatory)
2) Should have managed a monthly performance budget of 2 lakh per month
3) Minimum of 3 years specialised experience in Performance Marketing (mandatory)
4) Experience with people management in leading and coaching diverse team members.
5) Experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
6) Good verbal and written communication skills
7) Should have very strong command in English language
Keyskills: search engine optimization google analytics marketing digital marketing internet marketing performance
Company ProfileIntegra Software Services Pvt. Ltd.Founded in 1994, Integra Software Services Private Limited is among the largest e-publishing houses across the globe servicing prestigious customers who are among the biggest names in the publishing arena in US & Europe. With team strength of 600 pro...