Senior Manager, Persistency (Content Development)
- Switch On Success
- 6 - 11 years
- Kolkata
- 1 month ago
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Job Description
Job Title: Senior Manager Persistency (Content Development)
Location: Mumbai
Experience Required: 6 8 Years
Function: Operations / Customer Engagement / Content Management
Qualification: Graduate / Postgraduate
Role Summary
We are looking for a dynamic and experienced professional to lead the Content Development function within the Persistency team. This role involves overseeing the creation of compelling, compliant, and customer-centric communication across multiple channels. The ideal candidate will possess strong expertise in content strategy, creative development, campaign execution, vendor governance, and stakeholder engagement.
Key Responsibilities
- Lead a content development team to produce targeted and engaging communication for customers, aligned with business goals.
- Explore and implement new digital and offline channels to enhance customer outreach and engagement.
- Design and manage customer communication campaigns aimed at improving policy renewals through non-intrusive, value-driven messaging.
- Track and optimize campaign performance using analytical tools, ensuring high ROI and persistency improvement.
- Ensure all content and communication activities comply with internal guidelines, audit norms, information security protocols, and regulatory requirements.
- Identify and lead special projects that contribute to persistency enhancement and operational efficiency.
- Manage vendor relationships: Conduct regular governance reviews, assess performance, and drive improvements and innovation across third-party partners.
- Oversee the timely clearance of vendor invoices and manage agreement renewals in coordination with compliance and procurement teams.
Preferred Skills & Competencies
- Proven experience in content creation, campaign management, and communications strategy.
- Prior exposure to tools like Adobe Campaign Classic, Adobe Experience Manager (AEM), Customer Journey Analytics, or other marketing automation platforms.
- Strong team leadership, stakeholder management, and vendor governance capabilities.
- Deep understanding of regulatory compliance, risk management, and audit controls in communication functions.
- Project management proficiency with the ability to handle multiple high-impact initiatives simultaneously.
- Advanced skills in MS Office Suite, with emphasis on data interpretation, reporting, and presentation.
- Strong verbal and written communication skills, with the ability to present insights and influence cross-functional stakeholders.
Job Classification
Industry: InsuranceFunctional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Corporate Communication - Other
Employement Type: Full time
Contact Details:
Company: Switch On SuccessLocation(s): Kolkata
Keyskills: life Content Development Stakeholder Management Vendor Governance Policy Retention Marketing Automation Risk & Audit Management Persistency Campaigns Communication Strategy Life Cycle Management Communication Analytics Regulatory Compliance Campaign Optimization
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