Customer Retention Management Executive @ Ketto

We are looking for someone who would be a part of our Customer Retention Management team.

Responsibilities:

1. Own end-to-end execution of Engagement & Retention campaigns across all owned media email, notifications, SMS, WhatsApp, Push notifications, Product Inventory
2. Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels
3. Track & monitor channel level performance targets of visits, orders, revenue & conversion
4. OKRs achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAUs/MAUs, along with efficiency metrics such as CTRs, Open rates, Clicks & Conversions
5. Optimize marketing automation strategies to drive user conversion & engagement
6. Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations
7. Work closely with Brand & Content teams to ensure campaign deployment
8. Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users
9. Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization

What you bring to the table:

1. 1 - 3 years of work experience in Customer Retention Management
2. Strong problem-solving skills
3. Strong analytical skills and the ability to churn insights from data
4. Proven competency in MS Excel
5. Prior experience in marketing automation technologies - CleverTap, WebEngage.