Digital Marketing & Content Analyst @ Citrus Informatics

Education Qualifications: The candidate must have an engineering degree or should be a post graduate in any discipline

Skills & Responsibilities:

• Candidates must understand all SEO levels: technical, on-page optimization and off-page optimization.

• Candidates must have advanced technical understanding of SEO process flows and have working knowledge of CSS, HTML and SEO tools.

• Experience in Google Adwords is a must.

• Experience in web analytics technology and in optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations is needed.

• Have good knowledge about organic and paid search.

• Candidates must create, develop, copyedit, proof read and manage web content

• Develop and manage business collaterals like case studies, white papers, specifications, PR, articles, blogs, newsletters, brochures, presentations etc.

• Build web content as well as content for inbound marketing.Successfully implement SEO strategies to increase quality traffic and bring revenue.

• Must be able to create plans to improve search engine rankings while following the webmaster guidelines of all search engines.

• Perform regular site audits to ensure that priority site sections are optimized.

• Develop and measure KPIs for SEO effectiveness, including success metrics, processes for measurement, competitive audits and opportunity analysis.

• Maintain an up to date knowledge with paid search best practices, keyword development tools and industry research.

Excellent verbal and written communication, presentation and interpersonal skills