Senior Executive - Ad Sales, Sports @ SMC Global Securities

Job Description

ABOUT THE ROLE:

We are looking for a skilled Key Account Manager to oversee the relationships of the company with its most important clients across a marquee set of sports properties for Star Sports, through the sale of FCTs and customized integrations.

CONTEXT:

Star Sports being the largest sports broadcaster in the country is a true home of sports with a diverse high impact portfolio comprising of marquee properties such as the Indian Premier League, ICC World Cup, Pro Kabaddi League, English Premier League, BCCI Cricket, etc. In this individual contributor role, you will leverage your market intelligence and relationships with clients & agencies to drive revenue through deals and integrations which result in long term associations and increased wallet share with our key clients.

KEY RESPONSIBILITIES:

• Exhibit strong ground sensing ability and market intelligence around client businesses and categories, upcoming product and service launches, genre & season-wise advertisement patterns and media mix, target audience, marketing & business objectives of clients through market research and leveraging networks
• Display a thorough understanding of the product, its distinctive strengths, content and positioning to leverage for pitch impact and aligning the right client / campaign with the right property
• Develop an understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
• Create effective and customized sales pitches leveraging inputs from market intelligence and internal teams such as Customer Analytics
• Add value to sales pitch conversations by gauging specific business and branding objectives of clients and unarticulated client needs to explore opportunities for customized brand solutions and integration
• Play an integral part in increasing client wallet share and generating new sales that will turn into long-lasting relationships
• Collaborate extensively with internal teams such as Product & Revenue Strategy, Brand Solutions, Customer Strategy & Marketing to effectively engage and add value to client
• Hands-on with end-to-end client servicing, troubleshooting client queries and acting as the single point of contact for all client and agency requirements

• Accountable for deal execution and documentation by coordinating closely with internal Legal, Sales Operations, Traffic & Presentation teams and external Agency Operations team making sure release orders and creatives are aligned for the campaign to air as per client requirements
• Post event evaluation to analyse impact of the association and gain insights on planning and executing future deals

PERFORMANCE MEASURES:

• Achievement of the assigned target
• Driving the pricing agenda
• Event Monetization

QUALIFICATIONS:

• Minimum Qualification: MBA/PG (Premier Institutes preferred)
• With at least 3-5 years of post-qualification experience

KNOWLEDGE AND SKILLS:

• Market Intelligence & Business Awareness
• Relationship Building & Networking Ability
• Knowledge of ad sales and relationships with agencies / clients is preferred and will be an advantage
• Communication & Presentation Skills
• Problem Solving Skills
• Client Servicing Orientation
• Analytical Approach
• Knowledge of sales planning, branding, analytics, marketing fundamentals

PERSONAL ATTRIBUTES:

• Proactive & Enterprising
• High on Collaboration
• Strong sense of Accountability & Ownership
• Ability to drive objectives with minimum supervision

About Disney Star:

Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation and an unwavering focus on delivering to the expectations of our audiences.

Join us, and let's continue to inspire a billion imaginations.

Employement Category:

Employement Type: Full time
Industry: Media / Dotcom / Entertainment
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Senior Executive - Ad Sales, Sports

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Keyskills:   mis sales customer relations customer service delivery sporting goods industry ad sales key account sales planning deal execution market research brand solutions target audience client servicing sales operations service launches unique marketing market intelligence branding identity marketing media entertainment