About the Role:
As an incumbent in this role, you will lead and anchor the Star Sports brand and manage off platform (social) strategy.
It s a leadership role with a medium sized team help defining the roadmap for brand Star Sports.
Context:
Star Sports is a key catalyst in espousing a multisport culture in India. Over the past decade, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. Brand Star Sports will complete 10 years in 2023 and thus the key responsibility will be to shape brand Star Sports which is futuristic and synonymous with the best content that the world of sports offers.
Key Responsibilities:
Performance Measures:
Qualifications:
MBA (preferably from premium B School) with 12-15 years of experience in Marketing and at least 5 years in Brand Marketing honed over large iconic Indian / global brands along with strong people and stakeholder management skills.
Personal Attributes:
Keyskills: printer fleet management social media project teams brand marketing brand awareness independent projects stakeholder management it pan brand design metrics research strategy catalyst planners devising marketing bollywood campaigns