Advanced Analytics - Analyst
- Omnicom Media Group
- 3 - 5 years
- Bengaluru
- 1 month ago
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Job Description
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Advanced Analytics, Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
- Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources.
- Developing and executing attribution and measurement projects.
- Ensuring timely follow through on all scheduled and ad hoc deliverables.
- With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality.
- Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person.
- Understanding of consumer and marketplace behaviours, particularly those that most impact business and marketing goals.
- Able to work successfully with teams, handling multiple projects and meeting client expectations.
- Bachelors degree in statistics, mathematics, economics, engineering, information management, social sciences, or business/marketing related fields. Masters preferred.
- 3-5 years of experience. 1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects.
- Understanding of marketing mix modelling / econometric analysis / multivariate regression.
- Strong grasp on advanced statistical methods and concepts.
- Experience with coding languages (R, Python, etc.) good-to-have.
- Understanding of fundamental database concepts and SQL.
- Strong excel skills (VLOOKUP, Pivot Tables, Macros, and other advanced functions).
- Excellent communication skills.
- Prior experience of working with cloud-based tools.
- Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
- Prior agency experience
- Familiarity with digital media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.)
- Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Data Science & Analytics
Role Category: Business Intelligence & Analytics
Role: Analytics Consultant
Employement Type: Full time
Contact Details:
Company: Omnicom Media GroupLocation(s): Bengaluru
Keyskills: adobe analytics methods vlookup sql dcm analytics data visualization advanced statistical communication skills advanced analytics python macros sas pivot table google analysis qlikview excel tableau r digital media concepts web analytics google analytics statistics
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