Advanced Analytics - Analyst
- Omnicom Media Group
- 2 - 4 years
- Hyderabad
- 1 month ago
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Job Description
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
This is an exciting role that would entail you to
- Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resource.
- Developing and executing attribution and measurement projects.
- Ensuring timely follow through on all scheduled and ad hoc deliverables.
- With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality.
- Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person.
- Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals.
You will be working closely with
Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function.
This may be the right role for you if you have
- Bachelors degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Masters preferred.
- 3-6 years of experience and familiarity with Marketing Mix Modeling, experience with Bayesian methods, Kalman filters or time-varying regression models is a must-have.
- 1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects
- Hands-on experience in data wrangling using R/Python would be beneficial.
- Understanding of fundamental database concepts and SQL
- Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions) and knowledge of Advanced Excel
- Robust understanding of Data Science, Statistics, Economics would be beneficial
- Excellent communication skills
- Good to have Experience with data visualization platforms. PowerBI/Tableau is a must-have skill; Qlikview, Plotly, SAS, etc. are good-to-have.
- Good to have Prior agency experience
- Good to have Familiarity with digital marketing and media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.)
- Good to have Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Data Science & Analytics
Role Category: Business Intelligence & Analytics
Role: Analytics Consultant
Employement Type: Full time
Contact Details:
Company: Omnicom Media GroupLocation(s): Hyderabad
Keyskills: digital marketing bayesian python macros adobe analytics data methods power bi pivot table variance analysis vlookup filters market mix modelling sql excel tableau r field quantitative advanced excel google analytics time regression modeling communication skills
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At Annalect, we work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources of our parent company Omnicom and spanning the globe in a variety of industry verticals, we are the d...
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