Performance Marketing Manager
- OYO
- 3 - 8 years
- Noida, Gurugram
- 8 months ago
- Email to a friend
- Report this job
Job Description
Job Title: Performance Marketing Manager
Department: Revenue
Location: Gurgaon, India (WFO)
About OYO Vacation Homes:
OYO Vacation Homes (OVH) is a key division of OYO Hotels C Homes, specializing in the vacation rental market across Europe. OVH operates renowned brands such as Belvilla, DanCenter, and Danland, offering a wide selection of fully managed private homes in over 20 European countries, including Austria, the Netherlands, Belgium, Germany, France, Italy, and Spain. With a portfolio exceeding 50,000 homes, OVH is a leading player in
Europes vacation rental industry, catering to diverse traveler preferences.
Role Overview:
We are seeking a skilled and data-driven Performance Marketing Manager to lead our digital marketing initiatives for OYO Vacation Homes in Europe. The ideal candidate will have 3-5 years of experience in performance marketing, with a strong command of managing and optimizing campaigns across Google Ads, Facebook Ads, and YouTube Ads. This role requires a strategic thinker with hands-on experience in setting up search campaigns, conducting in-depth keyword research, and implementing media planning and budgeting strategies. Staying informed about the latest marketing trends is essential to drive innovation and achieve business objectives.
Key Responsibilities:
Campaign Management:
- Plan, create, and oversee performance marketing campaigns across Google Ads, Facebook Ads, and YouTube Ads.
- Set up and optimize search campaigns from scratch using Google Ads Editor to ensure effective structure and targeting.
- Effective ad-budget management to maximize the ROI while maintaining growth momentum.
- Conduct A/B testing to determine the effectiveness of different ad creatives and messaging.
- Implement audience segmentation strategies to target the right demographics and improve conversion rates.
- Monitor competitor activity and adjust strategies to maintain a competitive edge.
- Collaborate with creative teams to ensure ads are engaging and aligned with brand messaging.
- Maintain an effective campaign structure to efficiently manage and respond to customer demand.
Keyword Research:
- Conduct in-depth keyword research using tools such as Google Keyword Planner to identify high-performing opportunities.
- Continuously refine keyword strategies to align with campaign goals and evolving market trends.
Media Planning s Budgeting:
- Develop comprehensive media plans to strategically allocate budgets across platforms and campaigns.
- Effectively manage advertising budgets to maximize ROI while sustaining growth momentum.
Data Analysis s Reporting:
- Analyze campaign performance metrics to extract insights and identify areas for optimization.
- Generate detailed reports to communicate key findings and actionable recommendations to stakeholders.
Trend Analysis s Innovation:
- Stay updated on the latest trends in digital marketing and performance advertising.
- Implement innovative strategies to enhance campaign reach and effectiveness.
Collaboration:
- Work closely with cross-functional teams, including creative, analytics, and product teams, to ensure seamless campaign execution.
- Coordinate with external vendors and partners to explore growth opportunities and optimize campaigns.
Qualifications s Experience:
- Proven expertise in running Google search and app campaigns.
- Strong understanding of brand marketing strategies on digital platforms such as YouTube, META.
- Familiarity with SEO principles and their application in performance marketing.
- 3-5 years of hands-on experience in performance marketing with a focus on Google Ads, META Ads, and YouTube Ads.
- Proficiency in tools like Google Ads Editor, Keyword Planner, and analytics platforms.
- Strong analytical skills and a data-driven decision-making approach.
- Excellent communication skills, both written and verbal.
- Passion for keeping up with evolving marketing trends and technologies.
- Bachelor's degree in marketing, business, technical or a related field. An MBA is a plus.
Why Join OYO?
- Opportunity to work with a global leader in the travel and hospitality industry.
- A dynamic and fast-paced work environment that encourages innovation.
- Be part of a team that values creativity and strategic thinking.
- Competitive compensation and comprehensive benefits.
If you are a performance marketing professional passionate about driving growth and achieving impactful results, we invite you to apply and become a part of OYO's exciting journey in the travel and hospitality sector!
Job Classification
Industry: Hotels & RestaurantsFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: OYOLocation(s): Noida, Gurugram
Keyskills: Performance Marketing Google Ads PPC Facebook Ads Paid Media Growth Marketing campaign Digital Marketing Pay Per Click Linkedin Ads Paid Marketing Youtube Ads
Similar positions
OYO
Established in 1994, as a proprietary concern, Toyop Relief Pvt Ltd. (TRPL) was incorporated in 2007. TRPL is one of the leading Merchant Exporters with vast experience in supply of relief materials with an annual turnover of approx. US $14 million with headquarters at Mumbai. As one of the top most...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in