Native Ads Manager - Gurgaon,Mumbai - Affle

• Manage paid native advertising platforms (Taboola, Outbrain etc)
• Find and test new Self-Serve platforms to grow our digital footprint
• Manage day-to-day campaign metrics and optimizations across native platforms
• Understand and implement tracking through URL parameters
• Dive into data to be able to optimize better. Find trends and patterns in large datasets and theorize ways to exploit those trends.
• Create new headlines and landing page concepts to increase high-quality volume for the Native Channel.
• Understand our Client campaigns and what works. Theorize and test why something is working, then find ways to iterate, scale and optimize.
• Collaborate with other marketing teams to find ideas and winners from other channels
• Expand and nurture our partnerships through account management and placement optimization to maximize revenue while ensuring that the partnerships are generating high-quality and high-intent leads.

Requirements

• Bachelor s degree
• 3+ years in paid digital marketing channels
• Proven success buying ads on an auction-style platform (Taboola, Outbrain etc) or similar experience in self serve platforms
• Experience with Excel, ideally advanced formulas and vlookups
• Ability to thrive in a fast-paced, deadline driven environment while handling multiple projects and priorities simultaneously. Flexible and able to pivot quickly when priorities change.