Senior Marketing Analyst, Global Offer @ RS Business Support

Job Description

Job responsibilities include:

- To monitor and analyse the data and trends of Base of the pyramid segment

- Directly meet and engage with customers to effectively represent the voice of customers in new product development. Collect and prioritize targeted customer needs & technologies that can help to establish offer requirements and build robust offer roadmap

- Acts as an interface to the global business unit, providing upstream product input, competitive trends

- Positions and differentiates product and solutions in the marketplace through competitive pricing analysis

- Define best adapted business model to sell the offer

- Study competition products, solutions & services, provide inputs to offer development teams

- Propose ways to improve the existing solutions and increase our impact ambition maintaining scalability

- Develops and implements Marketing Plans for each product range throughout the entire product life cycle including products launches and obsolescence.

- Acts as an interface with Global marketing and communication team in developing pre & post sales marketing collaterals to support offer launches, feeding social media etc.,

- Supports channel and sales events as necessary, including customer visits, distributor webinars, etc.,

- He or She reports to Offer creation director

Qualification

MBA or Any degree in Engineering.

Candidates with a Business/Marketing Degrees with demonstrated experience in Marketing analyst area

Experience

- 8 to 10 Years of relevant work experience in marketing/product management

- Have knowledge of marketing techniques and concepts

- Have good business awareness

- Excellent communicator, good collaboration and interpersonal skills

- Proven ability to influence global cross-functional teams without formal authority, and to work effectively with customers, partners, business development, offer development and field teams

- Relevant work experience in renewable energy management systems or related technology preferred

- Experience in Social marketing will be an added advantage

Employement Category:

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Keyskills:   marketing sales market research analytics social media product life cycle post sales life cycle offer creation renewable energy social marketing global marketing equipment supply work effectively energy management offer development marketing analysis management systems competitive pricing business development