Program Lead - 2-Wheeler Loan
- Idfc First Bank
- 5 - 10 years
- Mumbai
- 8 months ago
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Job Description
Job Title: Program Lead 2 -Wheeler Loan
Function/Department: 2 - Wheeler Loan
Location: Head Office, Mumbai
Position Overview
The Program Lead 2 - Wheeler Loan will drive the strategic vision, development, and execution of programs aimed at enhancing the companys market share and maintaining its leadership in the Two-Wheeler Loan segment. This role will lead a team of Program Managers overseeing various two-wheeler OEM brands and will act as the central orchestrator for all brand-level initiatives, stakeholder engagements, marketing campaigns, and market intelligence efforts. This role entails extensive travel every month (15-20 days of travel) to engage with regional business and OEM teams to best drive market share gain and overall business.
Key Responsibilities
- Lead, manage, and optimize programs for all two-wheeler brands across the country through a team of Program Managers.
- Design and drive initiatives that increase market share, build competitive advantage, and sustain the organizations leadership in the 2W finance segment.
- Create tailored offerings based on market insights and in alignment with business teams to maximize share of the overall finance pie.
- Build and maintain strong relationships with OEMs, ensuring continuous engagement to promote the banks offerings and co-create opportunities for business growth.
- Act as a single point of contact for strategic alliances and partnerships, ensuring high visibility and support from all OEM stakeholders.
- Monitor competitive offerings closely and generate actionable insights to inform product development and promotional strategies.
- Use data-driven research to guide innovation in offerings and respond rapidly to shifts in market dynamics.
- Own end-to-end planning and execution of all marketing and promotional activities for the two-wheeler loan portfolio.
- Design and implement pan-India campaigns for different brands, ensuring alignment with business goals and regional market needs.
- Attend all regional OEM meets and proactively support zonal and regional teams in planning and executing initiatives to boost local market share.
- Lead, mentor, and empower a team of Program Managers, ensuring effective execution and ownership of brand-level strategies.
- Foster cross-functional collaboration between business teams, marketing, product, and sales to deliver cohesive and high-impact programs.
Job Classification
Industry: BankingFunctional Area / Department: OtherRole Category: OtherRole: OtherEmployement Type: Full timeContact Details:
Company: Idfc First BankLocation(s): Mumbai
Keyskills: Stakeholder Engagement Portfolio Management Partner Engagement Marketing Intelligence strategic program
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Idfc First Bank
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