Product Marketing Manager - Mutual Funds-Paytm Money
- Paytm
- 4 - 9 years
- Bengaluru
- 8 months ago
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Job Description
- Location: Bangalore
- Experience: 4-6 years
- Reports to: Head of Marketing
About the Role:
Were looking for a dynamic Product Marketing Manager to own and grow our Mutual Funds
business. You will be responsible for developing marketing strategies, driving customer
acquisition, improving product adoption, and working closely with the product and sales teams
to drive business growth.
Key Responsibilities:
- Define and execute go-to-market strategies for mutual fund products.
- Conduct customer and market research to identify trends, insights, and opportunities.
- Own positioning, messaging, and user journeys for mutual fund offerings.
- Create product education materials including videos, guides, and in-app tutorials
- Plan and manage campaigns across digital, CRM, partnerships, and content
marketing.
- Collaborate with product, research, and compliance teams to drive product updates
and promotions.
- Monitor KPIs such as CAC, LTV, and conversion rates, and optimize accordingly.
- Enable the sales and customer service teams with product knowledge and marketing
assets.
Requirements:
- 4-6 years in product marketing or growth roles in fintech, AMC, or broking platforms.
- Strong understanding of mutual fund products (direct vs regular, SIP/STP/SWP, etc.)
- Understanding traders' and investors pain points, motivations, and behaviors.
- Experience with digital marketing tools and CRM platforms.
- Analytical mindset with a creative approach to problem solving. Differentiating
offerings in a competitive market.
- Excellent communication and stakeholder management skills.
- Analytical Thinking: Interpreting data from user behavior, campaigns, and the market
to refine strategy.
- Ability to juggle multiple campaigns, product launches, and stakeholder inputs
effectively.
Job Classification
Industry: Financial Services (Broking)Functional Area / Department: Product ManagementRole Category: Product Management - OtherRole: Product Manager - OtherEmployement Type: Full timeContact Details:
Company: PaytmLocation(s): Bengaluru
Keyskills: Product Strategy Product Management Product Innovation Product Marketing Product Planning Mutual Funds Bonds Equity Fixed Income
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