Senior Analyst (Growth Acquisition & Retention) @ The Walt Disney

Job Description

Job Summary: Job Summary- The Monetisation analytics team is hiring a Senior Analyst to execute the growth acquisition & retention & engagement initiatives, experiments and produce actionable insights which impacts the revenue stream.
About the team- We have built one of India s largest, highly scalable and distributed Subscription platforms in the OTT landscape. Our Ad Platform rides on top of this scale and is among the top Video Advertising Platforms in India and our aspiration is to make it the largest Video Advertising Platforms because no one knows Video-On-Demand, Live Sports and Ads like our Ad Tech team does.
Reporting To Senior Manager - Analytics Key Responsibilities-

• Work together towards Subs-monetization goals
• Defining the problem statement, structuring the solution efficiently and prioritization with expected impact.
• Build hypotheses, scenarios and structure a framework to provide an optimal solution.

o Generate data-based insights that help to launch impactful and effective marketing and user acquisition & retention programs o Develop unsupervised/supervised models to create target segments for multiple marketing campaigns o Develop predictive frameworks based on the customer life cycle to assist in user acquisition

• Develop an in-depth understanding of the customer journey and current trends to improve marketing initiatives
• Coordinate internally to share key learning with other teams and lead to accelerated User growth
• Dive deep into campaign performance data to identify opportunities for improvement
• Develop strong hypotheses, conduct A/B analytics and make data-based recommendations

o Validate the construct, cohort selection uniformity and hypothesis of the experiment o Setup and analyze AB experiments and pre-post evaluation at regular interval on the platform o Define success (with benchmarks), north and guardrail metrics for the experiment.

• Take accountability of quality of codes and correctness of the output data
• Ensure standard coding practices are followed
• Collaborate with Product for data tracking and implementation of new initiatives, initiate new product ideas to improve retention & engagement.
• Train other team members where they lack awareness / understanding / skill / problem solving, ensure task completion ,review the correctness of codes of peers and analysts

Skills & Attributes for success-

• Technical :
• Demonstrated experience in data modeling, predictive analysis, and expertise in SQL, Python and R
• Good to have : Familiar with digital analytics and clickstream data. Preferably has experience with Google Analytics, Amplitude

• Communication & Presentation :
• Should be able to narrate and storyboard the data / analysis / insights / Root
• Cause Analysis with clear takeaways for the end stakeholders
• Structured written communication with clarity of message and usage of
• professional language resulting in actionable next steps for stakeholders/be able to drive implementation of solution

Preferred Education & Experience-

• Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics.
• 5-7 years of professional experience in Business Intelligence/Data Analytics/Modelling. Preferably within a digital business.

Why Join Us-

• A huge opportunity to work on high scale problems and impactful projects which will be first of its kind and noble in nature
• Opportunity to work with high performance teams across diverse functions and leaders
• No Dress Code, Unlimited Leaves, Diverse & Inclusive Culture and Fun Life Balance

About Us-

• Disney+ Hotstar is India s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.
• Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.

Links -

• www.hotstar.com
• https://careers.hotstar.co m/join-us
• https://www.linkedin.com/company/disney-hotstar/mycompany/

Employement Category:

Employement Type: Full time
Industry: Media / Dotcom / Entertainment
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Senior Analyst (Growth Acquisition & Retention)

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Keyskills:   customer relations reporting basis accounts research new product ideas high performance teams sporting goods industry ad tech life cycle data modeling data tracking problem solving task completion google analytics coding practices digital analytics commercial models video advertising behavioral training