Sr. Digital Marketing Executive
- Futurism Technologie
- 3 - 8 years
- Pune
- 8 months ago
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Job Description
Job Title: Sr. Digital Marketing Executive
Job Location: Baner, Pune (WFO)
Experience: 4+ Years
Shift: Monday to Friday (11:00 AM to 8:00 PM IST)
Job Description:
Futurism Technologies is looking for an Sr. Digital Marketing Executive for Baner, Pune location
Roles & Responsibilities:
- Strategize, plan, and execute SEO for B2B Industry (Specially IT Services), social media, inbound lead generation marketing campaigns
- Conduct thorough keyword research to identify high-impact keywords and phrases relevant to our industry and target audience.
- Implement on-page and off-page SEO techniques to improve website visibility and rankings in search engine results pages (SERPs).
- Define content development, syndication, distribution, and link-building strategies
- Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
- Analyze and translate data from web analytics into actionable plans
- Build and optimize powerful B2B campaigns in Google and Bing to build brand and generate inbound leads
- Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
- Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
- Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
- Advise on content types, topics, and keywords to explore to maximize websites search rankings
- Constantly monitor and communicate changes in industry trends and search engine algorithms
- Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
- Collaborates with tactic owners to recommend opportunities that increase lead generation for targeted audiences
- Plan and create weekly social media calendar
Must have skills:
- Knowledge of HTML, CSS, and website CMS (WordPress, .Net)
- Strong analytical skills and the ability to translate data into actionable insights.
- Knowledge of Email Marketing tool
- Excellent knowledge of MS Office (MS Word, Excel, PowerPoint)
- Create Audience in GA-4
- Knowledge of B2B Marketing and Inbound lead generation tactics
- Familiarity with B2B marketing and sales processes is a plus
- Specific IT Related Services (Cybersecurity, AI, Cloud, Data Engineering, IoT
- Proficiency in SEO tools (SEMRush, Screaming Frog)
- Familiarity with tools like GA-4, Google Search Console, Bing Web Master, Microsoft Clarity
Nice to Have skills
- Image design in Canva
- Google Data Studio
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEOEmployement Type: Full timeContact Details:
Company: Futurism TechnologieLocation(s): Pune+ View Contact
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Futurism Technologie
Futurism Technologies is a leading Next Generation Multinational Information Technology Solutions and Service Company. Founded in year 2003 with a vision to provide cost-effective quality end to end Information Technology Business Solutions and Services alternative for the entire spectrum of busines...
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