Vedantu - Consumer & Market Insights Manager @ Marico

Job Description

About Vedantu:
Vedantu is a live online tutoring company that enables students to learn LIVE with some of India's best teachers. Since 2011, Vedantu's impactful learning programs have successfully helped students achieve amazing learning outcomes.
Roles and responsibilities:
We are looking for a Consumer and Market Insights Manager who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Vedantu's Early Learning and Specialty programs. In this role you will work closely with the product and business team and play a pivotal role in defining the direction of Vedantu's programs. Your responsibilities will include:
- Working closely with cross-functional teams to identify problem statements
- Planning and implementing user research strategies and methodologies
- Conducting qualitative as well as quantitative research relying on primary as well as secondary research
- Talking to existing and potential customers to understand their needs and behaviour
- Doing a competitor analysis to understand product offerings and features
- Devising actionable strategies from consumer insights
- Reporting and presenting your findings to drive new product development and marketing strategies
Eligibility and Experience:
- Minimum 3 years experience conducting qualitative and quantitative research
- Strong analytical skills to extract actionable insights from data
- Strong business awareness and understanding of profitability and efficiency drivers
- Strong communication and presentation skills
- MA in Design or Sociology or a Graduate Degree in a numerate discipline

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Keyskills:   phi beta kappa new product development strong analytical skills user research market research online tutoring consumer culture analytical skills product offerings marketing strategy