Enterprise Marketing (Manager)
- Apna Recruiter
- 3 - 5 years
- Bengaluru
- 10 months ago
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Job Description
-
We are hiring for a Manager of Enterprise Marketing to lead brand building, employer centric marketing and events and lead generation for the Growth & Business team at Apna
- The role will be focused on working cross-functionally with BD, Account Management, Marketing, Content and others to establish and grow Apna's brand among employers by executing short and long term strategic projects, primarily focused on the marketing function
Responsibilities
- Develop and implement comprehensive B2B marketing strategies to drive exponential growth, focusing on both short-term and long-term goals.
- Identify target markets and buyer personas, and craft tailored messaging and value propositions to effectively engage with key decision-makers.
- Collaborate closely with the sales team to align marketing efforts with lead qualification and conversion goals, ensuring a seamless handover of leads for effective sales closure.
- Conduct market research and competitor analysis to identify industry trends, customer needs, and potential opportunities for product positioning and differentiation.
- Utilize marketing automation tools and platforms to optimize lead nurturing, lead scoring, and customer segmentation processes.
- Monitor and analyze key performance metrics, such as website traffic, conversion rates, customer acquisition cost, and customer lifetime value, to evaluate campaign effectiveness and identify areas for improvement.
- Develop and manage relationships with industry influencers, thought leaders, and strategic partners to enhance brand visibility and drive referral traffic.
- Create compelling marketing collateral, including sales presentations, whitepapers, case studies, and blog articles, to support lead generation and sales enablement efforts.
- Stay up-to-date with the latest trends and best practices in B2B marketing, automation technologies, and digital marketing strategies, and make recommendations for continuous improvement.
Skills Required
- Exceptional brand storytelling skills and experience building brand architectures
- Communication skills - Clarity and brevity in all forms of communication - ability to inform as well as influence is critical
- Hustle - Ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive
- Leadership - Articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between
- Left/Right Brain Balance - Can balance creativity/innovation with analytics/data
- Product Marketing - Strong understanding of Linkedin and marketing across different social media platforms
- Content - Manage teams to conceptualize and create content for brand marketing across channels
- Digitally Savvy - Driven to learn new technologies and tools
Required Experience
- BA/BS degree or higher or equivalent work experience;
- 3-5 years of experience with notable experience in marketing, sales and/ or product required
- +3 years of marketing experience in digital preferred
- Expertise with digital enterprise marketing tools (Linkedin, Salesforce, Google Suite, Asana)
- Experience in a fast growing tech company is a must
Job Classification
Industry: InternetFunctional Area:
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any GraduatePost Graduation: Any Postgraduate
Doctorate: Doctorate Not Required
Contact Details:
Company: Apna RecruiterLocation(s): Bengaluru
Keyskills: Customer acquisition Marketing Manager Networking Social media Market research Account management Digital marketing Product marketing Brand building Analytics
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Founded in 2019, apna.co is Indias #1 professional app for the rising workforce. Our mission is to connect people with opportunities.Over 2 crore users and over 2 lakh employers trust the Apna platform - India has a new destination to discover relevant opportunities.Were currently live in 74 cities ...
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