SEO Analyst - Gurgaon - GM Analytics Solutions
- GM Analytics Solutions
- 1 - 2 years
- Noida, Gurugram
- 9 months ago
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Job Description
Summary
GM Analytics Solutions is looking for a driven, dedicated, and experienced SEO Executive to
join our Gurgaon-based team of IT professionals to work with our Web and Digital Marketing
Team. The candidate will maintain an online presence for nephrology practices across the USA
candidate will also use and manage online customer review software in order to monitor reviews
posted to healthcare sites.
Position Overview:
- Create and maintain an online presence of medical practices across the USA.
- Improve Search Engine Rankings
- Drive Inbound traffic
- Higher Customer Satisfaction
- Alert on negative feedback
Responsibilities and Expectations:
Develop optimization strategies that increase the company's search engine results
rankings
Research SEO keywords to use throughout the company's website and marketing
materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Good knowledge of report website tracking generation.
Good understanding of Hotjar.
- Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page
descriptions
Update content and website links for maximum optimization and search engine rankings
Prior experience in content growth and SEO
Working knowledge of search engine optimization practices
Excellent verbal and written communication skills
Familiarization with Google Analytics
Experience with website optimization tools
Perform keyword research in coordination with client business objectives to optimize
existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure
of websites and web pages
Provide recommendations and execute strategies for content development in coordination
with SEO goals - general and keyword specific
Implement link-building campaigns in coordination with client SEO goals
Assist in the development and execution of communication/content strategies via social
communities in coordination with SEO goals
Monitor and administer web analytics dashboards, reports, and key reporting tools, and
point out key areas of importance in accordance with client goals
Monitor and evaluate search results and search performance across the major search
channels
Reviewing and analyzing client sites for areas that can be improved and optimized
Preparing detailed strategy reports
Identifying powerful keywords to drive the most valuable traffic
Filling websites and other content with effective keywords
Writing effective SEO content for blogs, websites, and social media accounts
Developing link-building strategies
Online Reputation Monitoring
Monitoring healthcare physician ratings and reviewing websites
Keeping updated on both white hat and black hat SEO strategies to avoid and stay within
search engine guidelines
Set up and optimize company pages within each platform to increase the visibility of the
company's social content
Monitor and respond to online comments and reviews to enhance the patient experience
and improve online ratings.
Performs other job-related duties as assigned or apparent
Qualifications:
1 - 2 years of experience in Reputation Monitoring especially in the Healthcare industry
Healthgrades, RateMDs, Vitals, Yelp
Experience in Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Hands-on experience with fine-tuning websites, search engine optimization (SEO),
creating social media presence, posting, blogs, monitoring healthcare physician ratings,
and reviewing websites
Understanding of search engine algorithms and ranking method
Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
Comfortable analyzing high volumes of data on a daily basis
Familiarity with WordPress or other content management systems
knowledge of content marketing a plus
Must be able to manage multiple projects and prioritize workload
Must be a self-starter and work independently with minimal supervision.
Strong time management, and project management skills
Experience with website analysis using a variety of analytics tools including Google
Analytics as well as an internal reporting tool
Additional Qualifications:
- Healthcare experience preferred
Competency Requirements:
- Must possess the following knowledge, skills, and abilities to perform this job successfully:
- Familiarwith standard concepts, practices, and procedures within the field.
- Ability to work in a fast-paced, result-driven, and complex healthcare setting.
- Ability to meet strict deadlines and communicate timelines
- Takes a sense of ownership
- Capable of embracing unexpected change in direction or priority.
- Highly motivated to solve problems; proven troubleshooting skills and ability to analyze problems by type and severity
- This position may be modified to reasonably accommodate an incumbent with a disability. This job requires the ability to work with others in a team environment, the ability to accept direction from superiors and the ability to follow Company policies and procedures. Regular, predictable and dependable attendance is essential to the satisfactory performance of this job.
Job Classification
Industry: IT Services & ConsultingFunctional Area:
Role Category: Digital Marketing
Role: Digital Marketing
Employement Type: Full time
Education
Under Graduation: Any GraduatePost Graduation: CA in CA
Doctorate: Doctorate Not Required, Any Doctorate
Contact Details:
Company: GM Analytics SolutionsLocation(s): Noida, Gurugram
Keyskills: SEO Team Lead search engine optimization SEO Analyst twitter search engine marketing analyst facebook search engine optimization analyst web designing seo social media
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