Salesforce Marketing Cloud Developer - SME
- eClerx
- 4 - 9 years
- Pune
- 9 months ago
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Job Description
SFMC Senior Developer:
An ideal candidate for this role would be one with hands on technical experience on Salesforce Marketing Cloud platform.
As part of this role, you will:
- Plan, build, test, project & stakeholder management) for Marketing Technology Stack (SFMC) and lead all innovation on the platform to drive specific business and customer KPIs
Key Roles and Responsibilities:
- Be able to understand client requirement and suggest possible enhancement in the build approach- act as SFMC senior consultant at the same time be able to execute solutions seamlessly with 100% quality
- Be accountable for building integrations with internal and external apps on the platform
- Work closely with data engineering team to build data integrations scalable into and out of the platform
- Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content
- Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures
- Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products
- Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously
- Monitor data streams for latency and quality issues
- Exposure of creating solutions based on campaign requirements
- Exposure to create email campaigns using content builder in SFMC
- AMP Scripting for dynamic builds.
- Advanced knowledge of HTML, CSS, and Media queries to assist in custom coding.
- Should know about building block-based designs using the content builder
- Should know building multi-channel journeys in SFMC
- Should be well versed in creating and updating data extensions
- Working knowledge of Automation Studio
- Good knowledge of SQL queries
Key KPIs:
- Ensure operational hygiene across all systems
- Successful short-term and medium-term feature deliveries with minimal critical bugs.
- Scaling up share of mobile channel as a proportion of total revenue with personalized push notifications, in app messages etc
Desired Skills and Experience:
- 5+ years of hands on experience working on Salesforce Marketing cloud
- Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform
- Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder.
- Experience building applications and innovative email templates on the platform that drive business KPIs
- Ability to analyze the campaign requirements and suggest the type of DE and logic that needs to be used
- Needs to understand the database structure to come up with exception handling while amp scripting
- Fundamentally curious and always tinkering and exploring new tech
Job Classification
Industry: IT Services & ConsultingFunctional Area:
Role Category: Digital Marketing
Role: Digital Marketing
Employement Type: Full time
Education
Under Graduation: Any GraduatePost Graduation: Any Postgraduate
Doctorate: Doctorate Not Required, Any Doctorate
Contact Details:
Company: eClerxLocation(s): Pune
Keyskills: Salesforce Marketing Cloud Mobile Studio Marketing Automation Api Integration Audience Builder Email Marketing Css And Javascript Ampscript Social Integration Journey Builder Salesforce marketing cloud consultant html automation studio sfmc marketing cloud
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eClerx
eClerx Services Ltd, one of the first Knowledge Process firms listed in India (Bombay Stock Exchange: ECLERX), provides diverse and complex data analytics and customized process solutions to global enterprise Clients from our multiple India-based delivery centers. eClerx drives our Clients’ ...
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