Assistant Manager - Luxury Customer Marketing
- Bajaj Finance
- 3 to 7 Yrs
- Mohali, Chandigarh
- 8 months ago
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Job Description
- Job Description Job Title - Assistant Manager - Luxury Customer Marketing About Us With over 200 brands sold in nearly 180 countries, were the worlds leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, youll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About The Function Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. Were operating across different markets, channels, and areas of expertise. Using your curiosity and passion, youll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. Well support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. Context/Scope Role Responsibilities: The role shall be based within the Luxury Marketing team under North RPC to undertake the Luxury Categorys regional & national customer marketing initiates aimed to deliver the strategic imperatives for growth of the Vol. Share & incremental NSV for the retained portfolio. Purpose of Position The Purpose of the role is to drive all luxury portfolio related interventions and executions at the cluster level by implementing the aligned growth lever activities with the objective to drive sales through various marketing interventions like consumer facing activations, brand visibility and events leading to business delivery and building the brands in the process across all channels. Decision Making Authority Decision Expected The Decision-making scope shall include M&E reporting for all activations executed Brand Promotion Calander management Agency partners coordination and managing on-ground workstream Recommendations Expected Agency selection for ensuring workstream is properly aligned Outlet selections and brand fitment across activations Channels segmentation based on strategy for the cluster & portfolio Financial Accountability (Budget/Revenue) The role is responsible to aid the delivery of the Vol. & NSV growth of luxury portfolio in a team contributor capacity in alignment with the commercial Sales Team to drive cluster Revenue targets. The role will have a say towards ensuring the right way of implantation of the budgets devoted to each brand and work along with all the regional stakeholders to align key metrics of driving the growth drivers selected against each brand in the luxury portfolio. Basis the TTL spends, the profile will also be directly responsible for capturing a robust M&E to gauge ROI. Market / Function Complexity Punjab Cluster Responsibility for Luxury portfolio across channels including deployment of New Brands added in the market. Strategical Accountability The Strategic accountability is limited to executing out the plans towards building the most efficient Commercial Business plans in line with the organisations financial years strategy/ mission. Ensure adherence towards execution, leading to risk-opportunity analysis, business plan development and smooth partnering with on ground execution teams to drive best in class ROI. Leadership Responsibilities Key Internal Stakeholders influencing the Role Regional Cust. Marketing Teams, Sales Commercial Teams, HO Brand Teams External Stakeholders Creative Agencies Top 3-5 Accountabilities Area (time spent: total = 100%) Level (Full, Partial, Supportive) Key Accountabilities Full (30%) Budgeting Adherence Business Performance tracking & evaluation Insights over the on-going Campaigns Full (40%) On Ground Connects Market Visits Stakeholder Relationship Management On ground Emerging consumer trends assessment for planning Full(30%) Business Performance Reports & presentations to leadership M&E Evaluation Qualifications And Experience Required Master In Business Administration At least 3 years of Work Experience across Brand/Trade Marketing/GTM understanding. Prior FMCG/Alcobev experience is desirable. Succession Plan Opportunities Key Account Manager/ Brand Manager Flexible Working Statement Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that youre supported from day one. Diversity Statement Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type Regular Primary Location: Chandigarh Additional Locations : Job Posting Start Date 2025-01-10,
Employement Category:
Employement Type: Full timeIndustry: BFSIRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Assistant Manager - Luxury Customer MarketingContact Details:
Company: DIAGEO IndiaLocation(s): Mohali, Chandigarh+ View Contact
Keyskills: Brand Marketing Trade Marketing FMCG
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