Regional Marketing Manager - North Region
- Lucid Growth
- 5 to 9 Yrs
- Delhi, NCR
- 9 months ago
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Job Description
- We are seeking a dynamic and results-oriented Regional Marketing Manager to drive the success of our offline programs within the North Region (Chandigarh, Panchkula, Mohali, Delhi, Uttar Pradesh, and Jammu & Kashmir). The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful marketing campaigns in the education sector. You will play a crucial role in generating leads, driving enrollments, and building brand awareness within your assigned region. Key Responsibilities: Develop and Execute Marketing Strategies: Create and implement comprehensive marketing plans to promote NEET, JEE, and PNCF classroom programs. Identify target audiences (students and parents) and develop strategies to effectively reach and engage them. Conduct market research and analyze trends to adjust marketing strategies accordingly. Lead Generation and Enrollment Targets: Set and achieve ambitious lead generation and enrollment targets for each program. Utilize a diverse range of marketing channels, including digital marketing, social media, email campaigns, offline activities (e.g., seminars, workshops, school visits), and public relations to generate high-quality leads. Track, measure, and analyze the performance of all marketing campaigns to optimize ROI and achieve enrollment goals. Brand Management and Promotion: Develop and execute brand promotion plans to enhance brand visibility and strengthen brand reputation within the region. Ensure consistent brand messaging and visual identity across all marketing channels. Channel Management and Partnerships: Build and maintain strong relationships with schools, educational institutions, and other relevant partners to expand program reach and generate referrals. Plan and execute engaging events (webinars, seminars, workshops) to showcase our programs and attract prospective students. Collaborate effectively with internal teams (sales, operations, academic) to align marketing efforts with overall business objectives. Qualifications: MBA in Marketing or a related field. Proven experience in marketing management, with a strong preference for experience in the education sector. Prior experience in regional roles, ideally with a proven track record of success in managing marketing activities across multiple states. Deep understanding of digital marketing principles, lead generation strategies, and enrollment optimization techniques. Excellent communication, presentation, interpersonal, and leadership skills. Ability to thrive in a fast-paced, dynamic, and sometimes ambiguous environment. Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights.,
Employement Category:
Employement Type: Full timeIndustry: Education / TrainingRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Regional Marketing Manager - North RegionContact Details:
Company: Life CoachLocation(s): Delhi, NCR+ View Contact
Keyskills: Marketing Brand Management Lead Generation Digital Marketing Market Research Brand Promotion Channel Management Partnerships Event Management Communication Skills Analytical Skills
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