Executive - Trade Marketing
- Dr Reddys
- 7 - 12 years
- Hyderabad
- 8 months ago
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Job Description
Job Summary
The Trade Marketing Executive is the key executioner of the Annual Customer Marketing Plan. The incumbent needs to be shopper centric and define local standards for the brands availability & execution across markets. The incumbent owns a part of the execution in all channel for all sales and activation (Assortment, Merchandizing, Promotions) working collaboratively with marketing, supply chain and channel sales teams. He/ She is responsible for bringing the marketing plans alive On-Ground. He/she is also responsible for organizing necessary infra and resources, identification of geography wise opportunities and business drivers, monitoring trade spends to achieve business objectives. Setting up agency network with respect to manpower, creative agencies also falls under the ambit of this role.Roles & Responsibilities
- Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups
- Choice & execution of the retail visibility element rests with the incumbent
- Responsible for hygiene & program deliverables of the promoter & merchandiser program.
- Visual Merchandising: Effective execution of ATL & BTL activities, product display support
- Execute local exhibitions, trade fairs, events and local conferences
- Ensuring that financial hygiene is maintained and executing annual, quarterly and monthly spends as per plan
- Keep immaculate track of PR, PO, GRN, Invoice Processing & payment
- Track Return on Investment for executed activities
Educational qualification -
- MBA with min 1 year of experience
- Analytical Skills & Ability to execute on mass scale
Technical Competency:
- Knowledge of current trade marketing trends, and with promotional mechanism relevant to different customer groups.
- Demonstrated experience in branding and communication activities.
- Experience in running promoter & merchandiser programs managing input measures (logins, attendance, pitch) & Output measures (RoI, Spend effectiveness)
- Proven experience in other trade marketing activities like events, sampling activities
- Proficient in Excel & Power-point
Behavioral Competency:
- Proactive, result oriented, owns the work, takes initiatives on his/her own
- Excellent communication skills should be able to interact with multiple stakeholders
- Excellent analytical, problem solving and negotiation skills
Should be able to think On-The-Go
Key Stakeholders:
- Cross Function Supply Chain Teams, Commercial team, Brand Marketing
- Within Function KAMs
- External: Manpower agencies, Creative & Fabrication agencies, event management agencies
About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades, we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently, we rank among the top 5 in oncology, anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities, collaborations, innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say, because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and were always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Dr ReddysLocation(s): Hyderabad
Keyskills: visual merchandising customer marketing analytical supply chain channel sales branding problem solving merchandising sales retail excel trade marketing marketing promotions trade brand marketing negotiation atl btl activation brand consumer communication skills
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