Marketing Effectiveness (Business Analytics, Forecasting, Competitive Intelligence) Field Force Operations Commercial Consulting Brand Insights Patient access services (Pricing and market access, etc.) Primary Market Research Provide analytics support to Novartis internal customers (CPOs & Regional marketing and sales teams) on various projects Support and facilitate data enabled decision making for Novartis internal customers using data analysis and data science techniques/methods on internal and external (3rd party) data to solve business problems Support I&CS business in building capabilities by involving in various initiatives like knowledge sharing, on-boarding and training support, support in all business-related tasks/activities, building process documentation and knowledge repositories.
Job Description
Analyst, Data Science
Location - Hyderabad #LI Hybrid
Key Responsibilities:
Delivering projects and managing internal customer expectations across multi-channel marketing analytics, Portfolio Analytics, Targeting and Segmentation, Predictive Analytics, Resource Allocation and Optimization, Other ad-hoc requests.
Create and deliver customer requirements as agreed SLAs (timeliness, accuracy, quality, etc.) and drive excellent customer satisfaction. Deliver advanced analytical and statistical solutions for various projects related to promotion evaluation, multi-channel marketing (MCM) campaign design, return on investment (ROI) analysis, resource allocation, segmentation, targeting, and other ad-hoc business questions
Support exploratory research to identify new areas of application of advanced analytics/data science in providing enhanced decision-making support. Deliver services through a structured project management approach with appropriate documentation and communication throughout the delivery of services
Automation of project codes and development of front-end delivery solutions. Support in creation and maintenance of standard operating procedures (SOPs), quality checklists that will enable excellent quality outputs within the function.
Support in developing and maintaining knowledge repositories that captures qualitative and quantitative reports of brands, disease areas, macroeconomic trends of Novartis operating markets, etc.
Comply with all internal functional operating procedures like time tracking, KPI tracking and reporting, and other internal systems and processes. Comply to all Novartis operating procedures as per legal/IT/HR requirements
Essential Requirements:
Technical Skills:
Statistical Modeling Experience (Covering but not limited to, Regression, Classification, Supervised and Unsupervised Learning Methods, Optimization techniques, Predictive Models, Deep learning Models, e.g. Neural Networks, Natural Language Processing, Text Mining etc.)
Working knowledge of MS-Office (MS Excel, VBA, PowerPoint, Access)
Pharmaceutical industry domain/datasets knowledge - desirable
Education:
Graduation/Post Graduation in Business Administration, Mathematics, Economics, Statistics, Engineering or Quantitative streams
Experience:
Experience (Minimum 2years) in analytics in marketing analytics, experience in pharma industry is preferable
Should have strong quantitative and systems background
Strong analytical thinking with problem solving approach
Should have good ability to understand new data sources in short timeframe and embed them into standard analyses
A good understanding of pharmaceutical domain and data would be ideal. Should have worked in an international company with exposure to working in a cross-cultural environment
Strong and proactive business results focus, and proven ability to provide insights that increase productivity
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Analytics - OtherRole: Data Science & Analytics - OtherEmployement Type: Full time