Sr. Team Member - Content Management
- Star Union Dai ichi
- 5 - 10 years
- Mumbai
- 9 months ago
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Job Description
Sr. Team Member - Content Management:Marketing & Brand Strategy
Develop and execute a comprehensive content marketing strategy aligned with business objectives.
Lead brand-building campaigns that position the company as a thought leader in life insurance and healthcare investments.
Define brand messaging, tone, and storytelling approach to enhance audience engagement.
Create and oversee multi-channel marketing campaigns, integrating social media, digital, and offline initiatives.
Content & Digital Strategy
Develop high-quality blogs, video scripts, podcasts, and educational content that simplify life insurance concepts.
Lead content-driven digital engagement strategies, including carousels, reels, and interactive campaigns.
Manage content for the website.
Customer Engagement & Community Building
Drive customer-centric campaigns, such as referral initiatives like " Badhiye with Buddy, " to boost participation.
Develop social media engagement strategies, incorporating Zomato-style witty notifications and Hinglish narratives.
Work with design and UX teams to enhance the digital experience through storytelling.
Legal & Compliance Coordination
Ensure all marketing content and campaigns adhere to regulatory guidelines and compliance requirements.
Collaborate with legal and compliance teams to secure approvals for marketing materials.
Stay updated on regulatory changes affecting life insurance and financial services marketing.
Stakeholder & Agency Management
Collaborate with cross-functional teams, including product, sales, and UI/UX designers, to ensure content alignment.
Manage relationships with external agencies and vendors, ensuring high-quality content execution.
Performance & Optimization
Analyze content performance and marketing campaign effectiveness using data-driven insights.
Continuously optimize content strategies based on audience engagement and business impact.
Monitor industry trends and competitor activity to stay ahead in the financial services marketing space.
Qualifications & Experience
Bachelors or Masters degree in Marketing, Communications, Business, or a related field.
5+ years of experience in content marketing, brand strategy, or digital marketing, preferably in the BFSI sector
Proven expertise in developing and executing brand campaigns across digital and offline channels.
Strong storytelling skills, with the ability to simplify complex financial topics for diverse audiences.
Experience managing marketing budgets, agency relationships, and multi-stakeholder collaboration.
Knowledge of SEO, content marketing trends, and digital engagement strategies.
Strong analytical mindset, with the ability to measure campaign performance and drive data-driven decisions.
Familiarity with regulatory and compliance processes in financial services marketing.
Job Classification
Industry: InsuranceFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising ManagementEmployement Type: Full timeContact Details:
Company: Star Union Dai ichiLocation(s): Mumbai
Keyskills: digital marketing marketing budget marketing strategy analytical customer engagement investment media financial services content management brand strategy sales marketing marketing campaigns brand campaigns story writing content marketing seo sr communication skills
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