Job Description
Associate:
1.1 Social Media Management
Create and schedule engaging content for multiple platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, Moj/ShareChat)
Craft compelling campaigns for the calendar year
Respond to audience queries and engage with followers
Analyze performance metrics and adjust strategies accordingly
Generate monthly and quarterly reports on social media performance
Present insights and recommendations based on analytics
1.2 Content Planning and Creation
Maintain and update a monthly content calendar
Collaborate with various teams to develop diverse content types (text, images, videos)
Ensure all content aligns with brand guidelines and marketing objectives
1.3 Online Reputation Management (ORM)
Monitor brand mentions and sentiment across social media and online platforms
Address negative feedback promptly and professionally
Highlight positive customer experiences to reinforce brand image
1.4 Internal Communications
Execute employer branding communications
Ensure consistent messaging across the company
Facilitate information flow between departments
1.5 Compliance and Reporting
Coordinate with the Legal & Compliance team to ensure all content meets regulatory standards
Maintain a tracker to expedite the process if and when required
Job Classification
Industry: Insurance
Functional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Analyst Relations
Employement Type: Full time
Contact Details:
Company: Star Union Dai ichi
Location(s): Mumbai
Keyskills:
digital marketing
facebook
content editing
orm
content planning
analytics
creative writing
content development
campaigns
online reputation management
media management
compliance
content writing
web content writing
seo
social media
reporting
customer experience