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Associate @ Star Union Dai ichi

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 Associate

Job Description

Associate:
1.1 Social Media Management
Create and schedule engaging content for multiple platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, Moj/ShareChat)
Craft compelling campaigns for the calendar year
Respond to audience queries and engage with followers
Analyze performance metrics and adjust strategies accordingly
Generate monthly and quarterly reports on social media performance
Present insights and recommendations based on analytics
1.2 Content Planning and Creation
Maintain and update a monthly content calendar
Collaborate with various teams to develop diverse content types (text, images, videos)
Ensure all content aligns with brand guidelines and marketing objectives
1.3 Online Reputation Management (ORM)
Monitor brand mentions and sentiment across social media and online platforms
Address negative feedback promptly and professionally
Highlight positive customer experiences to reinforce brand image
1.4 Internal Communications
Execute employer branding communications
Ensure consistent messaging across the company
Facilitate information flow between departments
1.5 Compliance and Reporting
Coordinate with the Legal & Compliance team to ensure all content meets regulatory standards
Maintain a tracker to expedite the process if and when required

Job Classification

Industry: Insurance
Functional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Analyst Relations
Employement Type: Full time

Contact Details:

Company: Star Union Dai ichi
Location(s): Mumbai

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Keyskills:   digital marketing facebook content editing orm content planning analytics creative writing content development campaigns online reputation management media management compliance content writing web content writing seo social media reporting customer experience

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Star Union Dai ichi

Bank of India and Union Bank of India, two leading Public Sector Banks in India and the Dai-ichi Life Insurance Company Limited, a leading Japanese Company in the Life Insurance market, have floated a Joint Venture Company, Star Union Dai-ichi Life Insurance Co. Ltd. for undertaking Life ...