Digital Marketing Manager @ Williams Consulting

Job Description

Job Title: Marketing Manager Location - Gurgaon Description: We are seeking an experienced and dynamic Marketing Manager to lead our digital and offline marketing efforts. You will be responsible for developing and implementing effective digital marketing strategies to promote our high-end boutique properties, enhance brand presence, and engage with affluent clientele. You will leverage your expertise in digital marketing channels to create captivating campaigns that resonate with discerning buyers and sellers in the luxury market. The ideal candidate has a strong understanding of luxury branding, a keen eye for aesthetics, and a track record of delivering exceptional results. Responsibilities: Develop and execute comprehensive digital marketing strategies tailored to the luxury real estate market, utilising channels such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and display advertising. Conduct thorough market research and competitor analysis to identify trends, target audience preferences, and key opportunities for the luxury real estate sector. Create and implement visually compelling and engaging digital marketing campaigns that showcase our luxury properties, targeting high-net-worth individuals and potential investors. Optimise digital marketing campaigns by continuously testing and refining messaging, targeting, and creative elements to maximise reach, engagement, and conversions. Monitor and analyse website analytics, social media metrics, and other relevant data to evaluate the effectiveness of marketing initiatives and identify areas for improvement. Collaborate with internal team members and agencies including designers and photographers to create visually stunning and persuasive digital marketing assets that highlight the unique features and value propositions of our luxury boutique properties. Stay up-to-date with the latest luxury real estate trends, market insights, and emerging digital marketing strategies and recommend innovative approaches to elevate our brand positioning. Utilise marketing automation tools and CRM systems to streamline lead generation, nurture prospects, and facilitate personalised communication with high-value clients. Generate detailed reports and presentations to communicate campaign performance, key findings and recommendations to stakeholders, including senior management. Manage the digital marketing budget and allocate resources effectively to achieve desired outcomes. Requirements: Bachelor's or masters degree in Marketing, Advertising, Business, or a related field. Proven work experience as a Digital Marketer in the luxury real estate industry or similar high-end market. Strong understanding of luxury branding and marketing principles, with experience in effectively targeting affluent audiences. In-depth knowledge of various digital marketing channels and strategies, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising. Proficiency in marketing automation tools, web analytics platforms, and digital marketing software. Excellent visual and written communication skills, with the ability to create captivating and persuasive content. Aesthetically driven mindset, with a keen eye for luxury visuals and the ability to curate and present high-quality property imagery and videos. Strong analytical skills to interpret complex data and generate actionable insights to optimise marketing campaigns. Proven ability to work effectively in a team environment, collaborate with diverse stakeholders, and manage multiple projects simultaneously. Passion for the luxury real estate industry and a deep understanding of its unique dynamics and clientele.

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Keyskills:   social media marketing luxury brand marketing digital marketing