Paid Media Specialist (Meta and Google Ads) Part time, Freelancer
- AstroVed
- 3 - 6 years
- Chennai
- 1 month ago
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Job Description
Astroved is seeking a detail-oriented and proactive Paid Media Specialist (Meta and Google Ads) with over 4+years of experience to join our team.
Key Responsibilities:
- Plan, execute, and optimize paid media campaigns on Meta and Google Ads.
- Develop and manage budgets to ensure optimal allocation of resources.
- Analyze campaign performance and implement strategies to improve KPIs like CTR and ROAS.
- Conduct A/B testing for ads, landing pages, and audience targeting.
- Create and refine audience segmentation strategies using demographic and behavioral data.
- Collaborate with design and content teams to create high-impact ad creatives and copy.
- Generate performance reports and actionable insights for stakeholders.
- Track and analyze campaign effectiveness using tools like Google Analytics and Meta Business Suite.
- Stay updated on platform algorithms, policies, and industry trends to maintain competitive performance.
Key Requirements:
- 4+ years of experience managing paid media campaigns on Meta and Google Ads.
- Proven expertise in Meta Ads Manager, Google Ads, and Google Analytics.
- Strong analytical skills to derive insights and optimize campaigns effectively.
- Experience in A/B testing and conversion rate optimization.
- Excellent communication skills to coordinate with cross-functional teams.
- Detail-oriented and self-motivated with a passion for digital marketing.
- Certifications in Google Ads and Meta Blueprint are preferred.
- Preferably experienced in running campaigns for the US market.
Benefits:
- Competitive salary and performance incentives.
- A collaborative and innovative work environment.
- Opportunities for professional growth and development.
- The chance to work with a purpose-driven organization impacting lives globally.
How to Apply:
Interested candidates can send their resume to ar******r@as*****d.com.
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Marketing & Communication,
Role Category: Digital Marketing
Role: Digital Marketing - Other
Employement Type: Part time
Contact Details:
Company: AstroVedLocation(s): Chennai
Keyskills: Google Ads Facebook Ads Paid Media Meta Ads
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AstroVed
Astroved is a fast-growing consumer internet company focused on bringing Vedic Astrological content and services to consumers worldwide. We incorporate ancient wisdom into modern applications to improve our customers' lives.
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