Senior Executive- Digital Media Communication @ EaseConnect Hr

Job Description

Job Summary:

About the Role:

Star Sports is a key catalyst in espousing a multisport culture in India. Over the past 5 years, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. As an incumbent in this role, you will manage digital and social campaigns for the brand.

Context:

Start Sports has the vision to become the most dynamic and loved sports brand on social media in India. To achieve this goal, we want a Digital Marketing professional who can manage digital and social campaigns for the brand.

Key Responsibilities:

• Manage the Ideation to Execution process of Digital marketing campaigns for the Sports BU
• Develop and manage Star Sports presence on existing and new social / digital platforms / accounts for Star Sports (Facebook, Twitter, Youtube, Instagram, etc) with a focus on regional markets in the south
• Coordinate with agencies for marketing material and relevant content for mobile/social platforms
• Drive strong engagement on all social / digital media platforms which is consistent with company s brand voice
• Develop social plans based on a robust understanding of fan insights and social platform dynamics
• Evaluate results to understand the impact of campaigns and recommend next steps
• Provide thought leadership and perspective for adoption where appropriate
• Evaluate emerging technologies / platforms/ other digital platforms and manage campaigns within the budget allocated.

Performance Measures:

• Campaign Reach & Engagement
• Follower growth
• Engagement rate & Mentions

Qualifications:

• MBA in Marketing/Mass Communication with 4+ years experience in digital marketing
• Must have proficiency in Tamil

Personal Attributes:

• Effective communication skills including clear and precise written documentation.
• Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; able to read and interpret written information.

Employement Category:

Employement Type: Full time
Industry: Media / Dotcom / Entertainment
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Senior Executive- Digital Media Communication

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Keyskills:   mis sales customer relations customer service delivery social media digital media digital marketing thought leadership marketing campaigns communication skills emerging technologies it brand reach writing youtube twitter grammar catalyst